Brand Tone

Expert & Knowledgeable, Supportive & Approachable, Solution-Oriented, Practical & Hands-On, Confident & Assertive

Brand Values

• •Quality
• •Customer Success & Support
• •Expertise & Education
• •Integrity & Reliability
• •Innovation
• •Relationship Building

Best Practices

• •Prioritize Problem-Solving: Frame all communication, from product descriptions to social media posts, around providing solutions and helping customers achieve their goals. Focus on benefits, not just features.
• •Be Generously Supportive: Ensure the helpful, approachable, and "family-like" tone comes through in all interactions. Offer advice, share expertise freely, and make support easily accessible.
• •Speak from Experience (and show it): Use language that reflects deep industry knowledge. Share case studies, testimonials, and "how-to" content that demonstrates practical expertise and successful outcomes.
• •Maintain Confident Authority: Communicate with assurance about product quality and the value of your expertise. Don't be afraid to tackle tough questions or debunk myths within the industry, always backing it up with facts and experience.
• •Empower Your Audience: Whether addressing a seasoned contractor or a first-time DIYer, ensure the language is empowering, educational, and instills confidence in their ability to succeed with Valence Supply products and support.

Social Perception

Trusted Partner, Knowledgeable Resource, High-Quality Provider, Responsive & Accessible, Community-Focused (within their industry)

Copy Examples

• •Headline: Stop Guessing. Start Doing. Get Expert Concrete Coating Solutions & Support That Works As Hard As You Do. Body: At Valence Supply, we're more than just products. We're your partners in success, offering industry-leading concrete coatings, hands-on training, and tech support that answers when you need it most. Transform your next project with confidence. Shop now.
• •Headline: Don't Just Coat It. Perfect It. With Valence Supply's Pro-Grade Epoxies and Polyaspartics. Body: From garage floors to commercial spaces, get the durable, stunning finish your clients demand. Our scientifically formulated coatings are contractor-tested and built to last. Plus, get the know-how you need from our expert team. Explore our range.
• •Headline: Your Project. Our Expertise. Unbeatable Results. Body: Valence Supply empowers DIYers and seasoned contractors alike. With our top-tier concrete solutions and accessible training programs, you'll have everything you need to tackle any job, big or small. Let's build something amazing together.
• •Headline: Problem on Site? We're On It. (Even at 9 PM). Body: At Valence Supply, we know the work doesn't always stop at 5. That's why our expert support is there for you, providing the solutions you need, when you need them. We're committed to your success, from start to finish. That's the Valence promise.
• •Headline: More Than Supplies. We Deliver Solutions & Success. Body: Join the community of contractors who trust Valence Supply for premium concrete coatings, cutting-edge training, and unwavering support. We're dedicated to helping you exceed your goals with products and expertise you can rely on. Discover the Valence difference today.