Brand Tone

Friendly, Whimsical, Creative, Personal, and Enthusiastic

Brand Values

• •Creativity & Uniqueness
• •Handmade & Artisanal Quality
• •Personalization
• •Passion & Enthusiasm
• •Connection & Empathy

Best Practices

• •Embrace "Vale's Voice": Always write as if Valentina herself is speaking – maintain a warm, personal, and enthusiastic tone. Use "I" and "my" when referring to the creation process to reinforce the personal touch.
• •Sprinkle in Whimsy: Use words and phrases that evoke a sense of magic, wonder, and playfulness (e.g., "enchanting," "magical," "dream," "sparkle," "wonder"). Connect this to the "Wonderlab" concept.
• •Highlight the "Handmade with Love" Aspect: Consistently remind the audience that products are handcrafted with passion and care. This reinforces the value of artisanal quality and uniqueness.
• •Be Interactive and Engaging: Ask questions, invite personalization, and encourage customers to share their ideas and stories. Use emojis appropriately to convey friendliness and enthusiasm, especially on social media.
• •Stay Visually and Verbally Cohesive: Ensure the playful and colorful aesthetic of the products and visuals is matched by equally vibrant and imaginative language. The words should feel like they belong in the "Wonderlab."

Social Perception

The brand is likely perceived as a small, artisanal business driven by the passion of its creator. Customers probably see it as a source for unique, charming, and personalized gifts and creative services. The "Wonderlab" name and the whimsical aesthetic likely contribute to a perception of the brand as imaginative and delightful. The expansion into wedding and event graphic design positions it as a creative partner for special occasions.

Copy Examples

• •✨Abracadabra! ✨ Look what just magically appeared in the Wonderlab! Our newest resin dream is ready to add a sprinkle of joy to your day. Handmade with a dash of whimsy and a whole lot of love by Vale. What enchanting adventures will you take it on? DM to make it yours or tap the link in bio to explore more wonders! #ValeInWonderlab #HandmadeMagic #ResinArt #WhimsicalCreations #UniqueGifts
• •Welcome to Vale in Wonderlab! Your little corner of the internet for enchanting handmade resin treasures and bespoke designs that tell your unique story. Let's create something magical together! [Shop Now] [Design Your Dream Event]
• •Carry a little piece of wonder with you! 💖 Each keychain is lovingly handcrafted by Vale, just for you. Tell us your colors, your charms, your dreams, and we'll mix them into a tiny treasure that’s as unique as your imagination. Perfect for gifting, or for keeping a little sparkle all to yourself! How will you personalize your wonder?
• •Psst... Vale's Cooked Up Some New Wonders! ✨ Email Body Snippet: Hello, fellow dreamers! Vale has been busy in the Wonderlab, conjuring up exciting new resin creations and fresh design ideas that we just couldn't wait to share with you! Get ready to be inspired and find that perfect, personal touch you've been looking for...
• •From a fairytale idea to a magical reality! ✨ So excited to share this custom wedding invitation suite designed with love in the Wonderlab. Every detail tells their unique story. Dreaming of your own enchanting event? Let’s chat! #WeddingWonderlab #ValeDesigns #CustomInvitations #HandmadeWedding #EventStyling #GraphicDesign