Brand Tone

Inspirational, Artistic, and Reverent

Brand Values

• •Empowerment & Resilience
• •Legacy & Heritage
• •Sustainability & Conscious Luxury
• •Artistry & Quality
• •Inclusivity & Social Responsibility

Best Practices

• •Lead with "Why," Not Just "What": Always connect the product back to the core story —the homage to the founder's mother, the concept of lipstick as armor, and female empowerment. This emotional anchor is your strongest asset.
• •Use the Brand Lexicon: Consistently use keywords like Armor, Ritual, Vessel, Heirloom, Legacy, Resilience, Strength, Artistry, and the tagline Very You. This reinforces the brand's unique identity.
• •Emphasize Duality: Frame the brand through its powerful dualities: Strength & Beauty, Art & Function, Luxury & Sustainability, Heritage & Modernity. This adds depth and sophistication to the messaging.
• •Maintain a Reverent Tone: Speak about the products with a sense of reverence and purpose. Avoid casual slang or overly trendy language that could dilute the brand's luxurious and meaningful positioning.
• •Highlight All Three Pillars: In marketing materials, strive to touch upon the three core pillars: the Emotional Story (armor, legacy), the Artistic Product (sculptural, refillable vessel), and the Ethical Formula (clean, vegan, high-performance). This creates a complete and compelling picture of the brand's value.

Social Perception

The public perceives Valdé Beauty as a niche, ultra-luxury brand with a powerful story and exceptional packaging.

Copy Examples

• •Your Armor Awaits. More than a lipstick. It's a symbol of your strength, a tribute to your resilience, and a piece of wearable art designed to be cherished. This is your ritual, your power, your story. This is Valdé. #VeryYou #ValdeArmor #LuxuryBeauty
• •It started with a memory of a mother whose confidence was her armor, and lipstick was her ritual. Valdé was created to honor that legacy—a sustainable heirloom designed to be refilled, treasured, and passed down. Discover the story behind the armor and find the shade that is Very You.
• •The Last Lipstick Case You'll Ever Need. Tired of disposable beauty? The Valdé Armor is a refillable, sculptural vessel crafted to last a lifetime. With our clean, vegan, and richly pigmented formulas, you can indulge in luxurious color that honors both your skin and the planet. Make a statement. Make it last.
• •Artistry Meets Efficacy. Our creamy satin lipstick glides on effortlessly, delivering intensely rich color in a single stroke. Formulated with Hyaluronic Acid and botanical extracts, it's skincare-infused color that feels as good as it looks. Clean. Vegan. Cruelty-Free. Uncompromisingly luxurious.
• •On-screen text: "This isn't just lipstick..." "...it's your armor." "Refillable." "Vegan." "A forever piece." Caption: Unbox your power. ✨ #ValdeBeauty #RefillableLipstick #LuxuryUnboxing #BeautyRitual