Brand Tone

aspirational, edgy, and exclusive

Brand Values

• •Individuality and Self-Expression
• •Modern Mysticism
• •Understated Luxury
• •Confidence

Best Practices

• •Be Minimal and Evocative: Use short, powerful words and phrases. Let the product names and visuals do most of the talking. The copy should complement the aesthetic, not overpower it.
• •Focus on "Identity" over "Features": Frame the jewelry as a tool for self-expression. Instead of saying "made from sterling silver," say "Forged for the individual." The story and feeling are more important than the material specs in the initial hook.
• •Maintain Exclusivity: Use language that implies a curated, limited world. Phrases like "The drop is live," "Now available," and "Explore the collection" create a sense of occasion and scarcity.
• •Use Consistent Naming Conventions: Continue to use single, powerful, and slightly mystical words for new products. This builds brand recognition and reinforces the core values.
• •Let the Visuals Lead: Ensure that all copy is written to match the mood of the imagery. If the photography is dark and moody, the copy should be introspective and confident, not bubbly or loud. The tone must be unified across all elements.

Social Perception

a niche, high-fashion jewelry label for those with a specific interest in modern, minimalist, and meaningful accessories. It appeals to a style-conscious consumer who values aesthetics and personal identity over mainstream trends.

Copy Examples

• •DEFINE YOURSELF. The new 'EUPHORIA' ring. For moments that are yours alone. Now available online. #ValdisneyWorld #AlterEgo
• •Your daily armor. The LAMBO bracelet. Shop the ALTER"EGO" drop. #jewelry #style #selfexpression
• •BEYOND THE SURFACE. The ALTER"EGO" collection is here. Discover pieces that tell your story.
• •Welcome to the World of Valdisney. We don't sell jewelry. We provide talismans for the modern soul. Each piece in our collection—from 'KARMA' to 'OHM'—is crafted to be a part of your identity. Explore the collection.
• •STILL THINKING ABOUT IT? Some things are meant for you. The 'GYPSY' necklace is waiting. Claim your piece of the ALTER"EGO" collection. Free shipping over 200€.