Brand Tone

enthusiast-focused, knowledgeable, and community-oriented

Brand Values

• •Quality & Exclusivity: Offering premium products like GMK keycaps and their own custom switches.
• •Customization & Aesthetics: Providing a wide array of options for users to personalize their keyboards.
• •Community Engagement: Active on Discord and other platforms (historically).

Best Practices

• •Be Transparent and Honest: Clearly communicate about product availability, shipping times, and any potential delays.
• •Engage with the Community (Genuinely): Actively participate in discussions on Discord, Reddit, and other platforms. Respond to questions and feedback, both positive and negative, in a timely and helpful manner.
• •Speak the Enthusiast's Language: Use terminology and references that resonate with the mechanical keyboard community, but avoid being overly exclusionary. Showcase knowledge and passion for the hobby.
• •Highlight Quality and Craftsmanship: Emphasize the details that make your products special – the materials, design inspiration, manufacturing process, and the typing experience they offer.
• •Focus on the 'Why': Connect with customers by sharing the passion behind the brand and the products. What drives Vala Supply? What's the vision for the products they offer?

Social Perception

Currently, the social perception of Vala Supply within the mechanical keyboard community is largely negative and cautionary.

Copy Examples

• •Headline: Unlock Your Ultimate Typing Experience. Body: Dive into the world of custom mechanical keyboards with Vala Supply. From exclusive GMK keycaps to our signature smooth Vala Electric switches, find the perfect components to build a board that’s uniquely yours. Join our Discord community and share your masterpiece!
• •Headline: Aesthetics Meet Performance. Body: Your desk setup deserves an upgrade. Vala Supply brings you curated collections of keycaps, switches, and keyboard kits designed for both stunning visuals and satisfying tactility. Explore our latest arrivals and group buys.
• •Headline: Designed by Enthusiasts, For Enthusiasts. Body: We're passionate about every click and clack. That's why Vala Supply collaborates with renowned designers and manufacturers to bring you high-quality, innovative keyboard gear. Get the inside scoop on upcoming projects on our blog and social channels!
• •Headline: The Heart of Your Setup: Vala Supply Switches. Body: Experience the difference with Vala Original switches. Whether you crave the buttery smoothness of our Linears or the satisfying bump of our Tactiles, we've engineered them for an exquisite typing feel. Find your perfect match today.
• •Headline: Don't Just Type. Create. Body: Vala Supply empowers you to build the keyboard of your dreams. With a vast selection of components and a supportive community, your perfect build is within reach. What will you create next?