Brand Tone

Professional and Expert, Approachable and Passionate, Trustworthy and Reputable, Aspirational and Exclusive, Community-Oriented and Collaborative

Brand Values

• •Authenticity
• •Sustainability
• •Customer Service and Trust
• •Expertise and Quality
• •Accessibility to Luxury
• •Value Retention

Best Practices

• •Always Emphasize Authenticity and Trust: Every piece of copy, whether about buying or selling, should reinforce Valamode's commitment to genuine luxury and its expertise in authentication.
• •Weave in the Value of Sustainability: Connect the act of buying or consigning pre-owned luxury with the positive impact of a circular fashion economy. This appeals to environmentally conscious consumers.
• •Maintain an Expert yet Approachable Voice: While showcasing deep knowledge of luxury brands and market trends, ensure the language remains welcoming, passionate, and not intimidating to those new to luxury consignment.
• •Highlight Exclusivity and Curation with a Personal Touch: Convey that Valamode offers a special, carefully selected collection and provides personalized service, making clients feel like valued insiders.
• •Focus on Value and Investment: Educate the audience about the lasting value and potential investment aspect of luxury goods, particularly for sought-after brands, framing purchases as smart and enduring.

Social Perception

Trusted Source, High-Quality Service, Curated and Desirable Collection, Leader in Local Luxury Resale, Fair and Transparent

Copy Examples

• •Headline: Unlock Timeless Elegance. Discover Your Dream Hermès. Body: At Valamode, we believe luxury is an experience meant to endure. Explore our curated collection of authenticated Hermès pieces and invest in a legacy of style. Authenticity guaranteed, passion delivered. Call to Action: Shop Hermès Now
• •Headline: Sustainability Meets Chanel. Give Iconic Style a New Chapter. Body: Choosing consignment is a conscious step towards sustainable luxury. Find your next authenticated Chanel treasure at Valamode and join a community that values both exceptional design and a greener future. Call to Action: Explore Sustainable Chanel
• •Headline: Your Trusted Partner in Luxury Consignment. Body: With over a decade of expertise, Valamode offers a seamless and rewarding experience for consigning your cherished designer handbags and accessories. We provide transparent valuations and connect your pieces with passionate new owners. Call to Action: Consign With Us Today
• •Headline: The Thrill of the Find. The Joy of Authenticity. Body: From vintage gems to limited editions, Valamode is your destination for authenticated pre-owned luxury. Our experts meticulously verify every piece, so you can shop with confidence and excitement. Call to Action: Discover What's New
• •Headline: More Than a Purchase, It's an Investment. Body: Did you know select luxury brands can outperform traditional investments? Let Valamode guide you in acquiring timeless pieces from Chanel, Hermès, and Goyard that not only elevate your style but also hold remarkable value. Call to Action: Learn About Luxury Investments