Brand Tone

aspirational, energetic, and technical

Brand Values

• •Performance
• •Passion for the Sport
• •Quality & Design
• •Community

Best Practices

• •Lead with Passion and Energy: Always frame communications with the excitement and intensity of the sport. Use strong, active verbs and an energetic tone.
• •Balance Aspiration with Inclusivity: While highlighting professional players is key, ensure the messaging also feels accessible to dedicated amateurs. The goal is to inspire, not intimidate.
• •Be Specific and Technical: When describing products, go beyond generic terms. Use specific details about materials, design choices, and performance benefits to reinforce the brand's expertise and justify its premium positioning.
• •Maintain Visual Consistency: Ensure all imagery from social media posts to website banners reflects the high-energy, clean, and modern aesthetic. Consistency in visuals is crucial for brand recognition.
• •Engage as an Expert and a Fan: In all interactions (social media comments, blog posts, emails), communicate as both an authority on Padel technology and a genuine fan of the sport. Share in the community's wins and passion.

Social Perception

VAKEN Sport is perceived as a specialized, premium brand within the Padel community. The public image is that of a modern, ambitious, and authentic company dedicated to the sport. Customers and followers likely see the brand as a credible and aspirational choice for Padel gear. Their clear focus on Padel, rather than being a general sporting goods company, strengthens their authority and appeal to a niche audience.

Copy Examples

• •Domination by design. The new VAKEN X-Caliber isn't just a racket, it's a declaration. Engineered with a 12K carbon face for explosive power and our signature Vibra-dampening core for pinpoint control. Ready to elevate your game? Link in bio to unleash your potential. #VakenSport #Padel #NewGear #PowerAndControl 🔥
• •We don't just make equipment; we live the game. VAKEN Sport was born from a passion for the electrifying energy of Padel. Every racket, every shirt, every accessory is crafted for players who demand the best from themselves and their gear. This is your sport. This is your moment. #VakenTeam
• •That winning feeling. Huge congratulations to [Player Name] for their incredible performance at the [Tournament Name]! Your dedication inspires the entire VAKEN community. Show your support in the comments below! 👇 #VakenTeam #PadelChampion #Motivation
• •The court is calling. Are you ready to answer? For a limited time, get 15% off the VAKEN Pro Series collection. Experience the difference that professional-grade engineering makes in your game. Shop now and feel the power, precision, and passion of VAKEN Sport.
• •Meticulously crafted for the competitive player, the VAKEN Apex racket features a hybrid-tear drop shape for the perfect balance of power and maneuverability. The rough-finish surface grips the ball for unparalleled spin, while the reinforced frame ensures durability through the most intense matches. Don't just play the game. Master it.