Brand Tone

Passionate, Friendly, Knowledgeable, Authentic, Informal, Engaging, Slightly Playful/Irreverent

Brand Values

• •Passion for Water Sports
• •Community
• •Expertise & Quality
• •Customer Satisfaction & Service
• •Local Identity & Development
• •Environmental Responsibility

Best Practices

• •Speak from Passion: Let genuine enthusiasm for surfing and water sports shine through in every piece of content. Use vivid, energetic language.
• •Be Approachable and Inclusive: Write as if you're talking to a friend. Avoid overly technical jargon unless explaining something specific, and always be welcoming to all skill levels.
• •Show, Don't Just Tell, Your Expertise: Instead of just saying you're experts, share tips, insights about local conditions, or how a particular product benefits the user in New Caledonian waters. Reference the experience of the team.
• •Foster Community: Use language that builds connection. Ask questions, encourage sharing, and highlight customer experiences (with permission). Emphasize the shared love for the ocean.
• •Stay Authentic to New Caledonian Roots: While the output is in English, subtly weave in the local context or the unique aspects of surfing in New Caledonia when appropriate. This reinforces the brand's unique position and connection to its home. Maintain the friendly, slightly informal but respectful tone observed in the original French communications.

Social Perception

Highly Positive, Expert & Trusted, Community Hub, Reliable School

Copy Examples

• •Headline: Stoke Season is ON! Your Wave Awaits. Body: Whether you're a seasoned shredder or just getting your fins wet, Vakarm has the gear and the vibes to get you out there. From fresh boards to expert advice, we're your local hub for all things surf. Come say hi – the ocean's calling! #VakarmSurf #NewCollection #RideNC
• •Headline: More Than Just a Shop, We're Your Surf Family. Body: At Vakarm, it's not just about selling gear; it's about sharing the passion. Our crew lives and breathes the ocean, and we're here to help you find the perfect setup or master that new trick. Got questions? We've got answers (and probably a surf story or two). Swing by!
• •Headline: Learn to Fly: Kite Lessons with the Vakarm Pros. Body: Dream of gliding across Nouméa's turquoise waters? Our certified instructors at Vakarm Kite School make it happen! Safe, fun, and unforgettable. All levels welcome. Book your session and let's get you kiting!
• •Headline: Local Knowledge, Global Brands. Your Ultimate Ride Starts Here. Body: We handpick the best from iconic surf brands and even craft our own with Karma Boarding, born right here in NC! Need advice on what works best in our local spots? Vince and the team have you covered. Quality gear, expert tips – that's the Vakarm promise.
• •Headline: Sun's Out, Boards Out! What's Your Next Adventure? Body: From glassy morning surfs to epic downwinders, New Caledonia is our playground. Vakarm equips you for every salty adventure. Check out our latest arrivals and let's chase the horizon together. #IslandLife #SurfShopLove