Brand Tone

Artistic, passionate, and personal, reflecting the creative process with wonder and experimentation. The language is sophisticated, appreciative of craftsmanship, and suggests a unique, playful experience.

Brand Values

• •Artisanal Craftsmanship
• •Artistic Expression
• •Uniqueness and Personalization
• •Functionality
• •Community and Sharing

Best Practices

• •Always highlight that each piece is hand-painted by an artist, Nuria Blanco. This personal connection is a key differentiator.
• •Frame products as more than just tableware. They are "canvases," they tell "stories," and they create "experiences."
• •The language should be elegant and artistic, but also warm and inviting. Avoid overly technical jargon.
• •Consistently message that the pieces are both beautiful works of art and practical for everyday use.
• •Share photos and stories from customers using the tableware to build a sense of community and show the products in real-life settings.

Social Perception

Perceived as a high-end, artistic brand with its founder, Nuria Blanco, recognized as a renowned artist. The brand represents 'new craftsmanship,' creating original pieces while valuing the artisanal process and unique design.

Copy Examples

• •Introducing the 'Terra' collection. Each plate, a handful of earth. Each design, a whisper of the wild. Bring the art of nature to your table.
• •More than a plate, it's a conversation starter. Our 'Duo Zoo' collection is designed for sharing stories and creating memories. What stories will your table tell?
• •Vajillasbynuriablanco was born from a love for art and a passion for the everyday. We believe that even the simplest moments can be elevated with beauty and creativity. Each piece is hand-painted with soul, ready to become a part of your life's canvas.
• •Unleash your inner artist. Join our ceramic painting workshop and learn to transform everyday objects into personal masterpieces. Your story, your design.
• •This isn't just a bowl. It's a piece of imagination, crafted by hand and designed to bring a touch of playful elegance to your home. Functional, unique, and dishwasher safe.