Tono de Marca

Sophisticated, Passionate, Educational, Authoritative, Authentic, and Artisanal.

Valores de Marca

• •Quality & Craftsmanship
• •Tradition & Heritage
• •Discovery & Pleasure
• •Modern Accessibility

Mejores Prácticas

• •Lead with the Story: Never just describe a product. Start with its origin, the maker's passion, or the tradition it represents. Every item has a history; make that the focus.
• •Use Sensory and Evocative Language: Use words that engage the senses. Instead of "tastes good," use phrases like "a robust character with notes of morello cherry and spice," as seen in the Raboso wine description.
• •Maintain an Educational Tone: Position the brand as a connoisseur. Briefly explain what makes a region, ingredient, or method special. This builds authority and adds value beyond the product itself.
• •Emphasize Authenticity over Discounts: While promotions are necessary, the primary message should always be about quality, heritage, and value. The "why" behind the product is more important than the price.
• •Ensure Visual and Textual Harmony: The sophisticated and clean aesthetic of the brand's visuals should be matched by elegant, well-written, and error-free copy across all channels, from the website to social media ads.

Percepción Social

The public perceives vaigustando as a legitimate and specialized retailer of premium Italian food and wine. It is seen as a credible source for authentic products, distinguished by its focus on quality and storytelling rather than mass-market sales. The brand appears to be trusted by customers who have interacted with its services.

Ejemplos de Copy

• •This isn't just a bottle of Raboso. It's a story of the Piave river, of a family's dedication since 1957. It's the taste of tradition, bottled. Uncork a piece of Veneto's history tonight. #Vaigustando #ItaloCescon #ItalianWine #Artisanal
• •Taste the Real Italy. Discover artisanal foods and wines you won't find anywhere else. Shipped from our cellar to your table.
• •A Taste of Tradition Awaits... Plus, the Story Behind Our Newest Balsamico.
• •Aged for 12 years in cherry wood barrels, each drop of this vinegar carries the legacy of Modena. More than a condiment, it's an experience passed down through generations.
• •Beyond Food. We bring you the soul of Italian craftsmanship, one exceptional product at a time. Welcome to vaigustando.