Brand Tone

Luxurious & Sophisticated, Natural & Pure, Ethical & Transparent, Passionate & Sincere, Modern & Subversive, Approachable & Inspiring

Brand Values

• •Natural & Organic Integrity: Prioritizing 100% natural ingredients, with a significant portion being organic, and avoiding synthetic chemicals.
• •Transparency: Openly listing ingredients and adhering to a "No Nasties Promise."
• •Quality & Efficacy: Commitment to creating high-quality, long-lasting fragrances that rival synthetic alternatives without compromise.
• •Cruelty-Free & Vegan: PETA-approved, ensuring no animal testing or animal-derived ingredients.
• •Sustainability: Using recyclable packaging and sustainably sourced ingredients.
• •Well-being: Creating products that are better for the self, animals, and the environment.
• •Passion & Craftsmanship: Dedication to the art of perfumery, working with master perfumers and undergoing extensive scent development.
• •Simplicity & Balance: Inspired by a desire for balance and simplicity in life, reflected in their pure formulations.

Best Practices

• •Emphasize Purity and Nature: Consistently highlight the 100% natural, organic (where applicable), and "no nasties" aspects of the ingredients. Use words like "pure," "botanical," "earth-derived," "clean."
• •Maintain a Luxurious yet Accessible Voice: Combine sophisticated and evocative language to describe scents and the brand experience, while ensuring the message of natural well-being is clear and inviting.
• •Champion Transparency and Ethics: Regularly mention the commitment to cruelty-free, vegan standards, sustainable sourcing, and full ingredient disclosure. This builds trust and resonates with conscious consumers.
• •Tell the Story: Weave in the founders' passion and the "why" behind VAHY – the desire to offer a truly natural, high-quality alternative without compromise. This adds authenticity and a personal touch.
• •Focus on the Sensory Experience and Benefits: Describe the fragrances in a way that evokes emotion and appeals to the senses, while also highlighting the benefits of choosing natural (e.g., no headaches, gentle on skin, better for the environment).

Social Perception

Highly Trusted, Effective & High Quality, Ethically Conscious Choice, Solution for Sensitivities, Luxurious Experience, Award-Winning & Recognized

Copy Examples

• •Headline: Experience a New Era of Scent. Purely Natural. Utterly Luxurious. Body: VAHY invites you to rediscover fragrance. Crafted with 100% natural ingredients and uncompromising integrity, our genderless parfums offer a sophisticated sensory journey, free from synthetics and secrets. Embrace the future of fine fragrance.
• •Headline: The Scent of Authenticity. No Nasties, Just Nature's Finest. Body: At VAHY, transparency isn't a trend, it's our promise. We meticulously source the world's most exquisite botanicals to create award-winning natural perfumes that are as kind to your skin as they are to the planet. Explore our collection and find your signature, guilt-free.
• •Headline: Wanderlust, Bottled. Uncompromising Natural Luxury. Body: Inspired by the desire for balance and simplicity, VAHY's parfums are a modern take on traditional fragrance. Each scent is a testament to the power of nature, using only premium, 100% natural ingredients for a long-lasting, captivating experience. Discover the VAHY difference.
• •Headline: Breathe Deeply. Love Freely. VAHY Natural Perfumes. Body: Tired of perfumes that compromise your well-being? VAHY is here to change that. Our PETA-approved, vegan, and 100% natural fragrances are designed to delight your senses and align with your values. Feel the difference of truly clean luxury.
• •Headline: Crafted by Nature, Perfected by Passion. Body: VAHY was born from a passion for pure, exceptional fragrance. We partner with world-leading perfumers to transform the finest natural and organic ingredients into scents that are both sophisticated and sustainable. Elevate your everyday with VAHY.