Brand Tone

Conscious, Caring, Adventurous, Passionate, Community-Oriented, Transparent, Inspiring and Empowering

Brand Values

• •Sustainability
• •Ethical Production
• •Charity/Giving Back
• •Ocean Conservation
• •Inclusivity
• •Quality

Best Practices

• •Anchor in Authenticity: Always tie back to Elayna's story and the brand's origin – the love for the ocean and the desire to give back. This genuine passion should resonate in all copy.
• •Prioritize 'Sustainable' and 'Ethical' Messaging: Consistently highlight the use of recycled materials, plastic-free packaging, and ethical production in product descriptions, social media posts, and about sections.
• •Maintain a Voice of Adventure and Freedom: Use language that evokes exploration, the beauty of nature, and the liberating feeling of being in and around the water, reflecting the 'vagabond' spirit.
• •Foster Community and Inclusivity: Address the 'Bellas, Fellas, and Bubbas.' Use welcoming and inclusive language that makes everyone feel part of the Vaga Bella family and its mission.
• •Be Transparent and Engage with Feedback: While the brand aims for transparency, it's crucial to address customer questions (like those seen on Reddit regarding charity) openly and clearly to build and maintain trust. Clearly articulate the charitable contribution model.

Social Perception

Positive association with sustainability and linked to Sailing La Vagabonde, but with mixed perception in some quarters regarding charitable donations. Seen as a passion project but potentially perceived as higher priced by some.

Copy Examples

• •Headline: Dive into Adventure. Sustainably. Body: Explore the world's waters in Vaga Bella Swim. Crafted from recycled materials for a healthier ocean, and designed for every member of your wandering tribe. Wear the change you want to see. #VagaBellaSwim #SustainableStyle
• •Headline: More Than Just Swimwear, It's a Promise. Body: With every Vaga Bella piece, you're choosing eco-friendly fabrics and supporting our mission to give back. Born from a love for the sea, made for your wild heart. Join our journey. #VBswithaCause #EthicalFashion
• •Headline: For the Ocean Lovers. By an Ocean Lover. Body: Elayna Carausu dreamed of Vaga Bella Swim to protect the home she cherishes – the ocean. Our swimwear uses recycled yarns and plastic-free packaging, because every wave, every creature, every moment matters. #ProtectOurBlue #VagaBellaJourney
• •Headline: Outfit Your Crew for Conscious Exploration. Body: From playful days with your 'bubbas' to serene moments for 'bellas' and 'fellas' – our swimwear is made with recycled fibers for the whole family. Because adventuring responsibly should always be in style. #FamilyAdventure #EcoSwimwear
• •Headline: Feel Good, Do Good, Look Amazing. Body: Vaga Bella Swim: Where sustainable design meets the spirit of adventure. Each piece helps us give back, empowering you to make a difference with what you wear. Ready to make waves? #EmpowerWithVagaBella #OceanPositive