Brand Tone

Helpful and Empowering, Trustworthy and Transparent, Customer-Centric and Supportive, Practical and Value-Driven, Passionate and Dedicated

Brand Values

• •Quality
• •Affordability/Value
• •Sustainability/Eco-Friendliness
• •Customer Satisfaction
• •Expertise and Empowerment

Best Practices

• •Emphasize Value and Quality: Clearly communicate the benefits of choosing refurbished (cost savings, eco-friendly) while reassuring customers about the quality, testing, and warranty.
• •Maintain Transparency: Be upfront about product conditions, your independent status (if applicable to the product), and what customers can expect.
• •Use Empowering Language: Encourage customers with DIY guides and provide clear, easy-to-understand instructions and information.
• •Show, Don't Just Tell, Your Customer Focus: Incorporate phrases that reflect your commitment to support (e.g., "Your satisfaction, Our Priority," "We're here to help").
• •Highlight sustainability efforts

Social Perception

Highly Positive, Excellent Service Provider, Provider of Quality Products, Valuable Resource, Inspiring Initiative

Copy Examples

• •Fast, reliable, and affordable – that's the VacRevive promise. #VacRevive #DysonRepair #DIYVacuumFix
• •Condition: Excellent - Like New!
• •Give your home the clean it deserves!
• •We give quality vacuums a second chance, offering you top-tier performance and expert support, all while being kind to your wallet and the planet.
• •We'll help!