Brand Tone

Aspirational & Luxurious, Sensory & Evocative, Feminine & Romantic, Modern & Trendy

Brand Values

• •Quality & Craftsmanship
• •Luxury & Elegance

Best Practices

• •Maintain an aspirational and luxurious tone by using words like 'luxury,' 'elegance,' and 'captivating'.
• •Emphasize the sensory experience of the fragrances, focusing on how they make the user feel.
• •Incorporate feminine and romantic language, especially when describing floral and fruity notes.
• •Acknowledge social media trends to connect with a modern audience.
• •Highlight the quality and craftsmanship of the ingredients and the fragrance creation process.

Social Perception

Popular & Hyped, Desirable Scent Profile, Aesthetic Appeal, Associated with Exoticism/Luxury

Copy Examples

• •"Experience the allure of Hareem Al Sultan, a captivating fragrance that embodies luxury and elegance."
• •"Indulge in a sensory journey with our exquisite blend of floral and fruity notes, designed to make you feel like royalty."
• •"Discover the radiant scent of Zephor, a modern fragrance that captures the essence of femininity and romance."
• •"As seen on TikTok, Hareem Al Sultan Gold is the must-have fragrance of the season. Experience the hype!"
• •"Crafted with the finest ingredients, our perfumes offer a luxurious and long-lasting scent experience that you'll adore."