Brand Tone

Inspiring & Free-spirited, Approachable & Passionate, Stylish yet Practical

Brand Values

• •Empowerment
• •Connection (to nature/self)
• •Passion & Love
• •Independence & Family
• •Practicality
• •Style
• •Comfort

Best Practices

• •Share the brand's journey, the inspiration behind collections (like the beach and nature), and the passion of the women behind the brand.
• •Emphasize the brand's connection to the beach lifestyle and nature to convey a relaxed, free-spirited, and comfortable image.
• •Highlight the brand's values of practicality, style, and comfort in all communications.
• •Showcase the brand as an independent, family-run, women-led business.
• •Tell authentic stories that resonate with women seeking confidence, self-expression, and a connection to nature.

Social Perception

Relaxed, free-spirited, in tune with a desire for comfort and style. Empathetic and focused on female empowerment. Independent and authentic.

Copy Examples

• •Buy on our website #moletom #verao #inverno #moda #trend #viral #modapraia #balaio
• •We put a lot of love into everything we are doing here.
• •Our mission is to bring practicality, style, and comfort to women who love the beach and pool.
• •Claudia Alende wearing Balaio Classic Leggings and Classic Top
• •Bringing the peace of the beach and connection with nature to our products.