Brand Tone

Elegant & Aspirational, Informative & Descriptive, Contemporary yet Traditional, Customer-Focused & Engaging, Confident

Brand Values

• •Quality Craftsmanship
• •Celebration of Indian Heritage
• •Elegance & Style
• •Customer Satisfaction
• •Exclusivity & Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (e.g., elegant, aspirational, informative), preferred vocabulary (e.g., "exquisite," "handcrafted," "timeless" vs. overly casual slang), and a "do-not-use" list of words or phrases. Share this with anyone creating content.
• •Focus on "Her" Aspiration & Occasion: Always write with the target audience in mind – women who appreciate elegance, quality, and a blend of tradition with modernity. Highlight how the attire will make them feel and suit specific occasions (festivals, daily wear, special events).
• •Emphasize Quality & Detail: Consistently use descriptive language that showcases the quality of fabrics (silk, organza, Chanderi), craftsmanship (weaving, embroidery), and unique design elements. This reinforces the value proposition.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the high-quality, elegant imagery used. The words should enhance the visual story, not detract from it. If the image is sophisticated, the copy should be too.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email, the tone should remain recognizably "Sooto." Regularly review content across platforms to ensure alignment.

Social Perception

Customers perceive Sooto.in as a provider of beautiful, high-quality ethnic and contemporary Indian women's wear. The visual presentation on social media is key to this perception. There's visible interest in their products, as evidenced by inquiries on social media regarding price, availability, and purchasing. Users seem to respond well to the high-quality imagery and the visual appeal of the garments. They are seen as a Go-To for Ethnic Wear. There is implied trust.

Copy Examples

• •Instagram Post (New Saree Launch): "Drape yourself in timeless elegance. ✨ Introducing our new 'Mehr' silk saree, intricately woven with traditional motifs and a touch of contemporary grace. Perfect for making every occasion memorable. Explore the collection – Link in Bio. #SootoSarees #SilkLove #EthnicElegance #NewCollection #IndianTradition"
• •Facebook Ad (Kurti Collection): "Discover the perfect blend of comfort and chic with Sooto's latest Kurti collection. From vibrant prints to subtle embroideries, each piece is designed to make you feel effortlessly stylish. Quality fabrics, exquisite designs. Shop now and redefine your everyday elegance! [Link to Kurti Collection]"
• •Website Homepage Banner (Festival Collection): "Celebrate in Style. ✨ Explore Sooto's Exclusive Festival Collection – where heritage meets contemporary design. Handpicked sarees, kurtis, and gowns to make your festive moments truly shine. Limited pieces available. Shop the magic today!"
• •Email Newsletter Subject (Targeting previous customers): "A Touch of Sooto Elegance, Just For You | New Arrivals Inside!" *(Email Body Snippet):* "Dear [Customer Name], we noticed your exquisite taste. We thought you’d adore our latest arrivals – a curated selection of handcrafted pieces designed to complement your unique style. Rediscover the art of Indian couture with Sooto. [Shop New Arrivals Link]"
• •Instagram Story (Interactive - Poll): *(Image: Two different styles of co-ord sets)* "Which Sooto Co-ord set matches your vibe for the upcoming weekend? 🤔 🌸 Floral Charm or гео Geometric Grace? Vote below & find your favorite look on Sooto.in!"