Brand Tone

Enthusiastic, Value-Driven, Confident, Accessible, Appreciative

Brand Values

• •Accessibility/Affordability
• •Quality
• •Transparency/Honesty
• •Customer Satisfaction
• •Social Responsibility & Ethics
• •Passion for Perfume

Best Practices

• •Embrace "Unglaublich" (Incredible/Unbelievable): Consistently use words that convey excitement, value, and pleasant surprise (e.g., "incredible," "unbelievable," "amazing," "fantastic," "surprisingly affordable"). This reinforces the brand name and core promise.
• •Be Passionately Transparent: Talk openly about being "inspired by" fragrances and how you offer value (focus on scent, not expensive marketing/packaging). This builds trust and resonates with savvy consumers. Clearly state you are not affiliated with original brands in disclaimers.
• •Focus on Sensory Experience and Benefit: Use descriptive, evocative language to describe the scents and the feeling they evoke (e.g., "captivating," "alluring," "confident," "fresh," "sensual"). Highlight benefits like longevity and getting compliments.
• •Maintain a Friendly, Accessible Voice: Use a conversational and approachable tone. In German, continue using "Du" where appropriate. Keep sentences relatively clear and direct, avoiding overly technical jargon unless explaining fragrance concentration.
• •Reinforce Ethical Values: Subtly weave in mentions of being vegan, cruelty-free, using quality ingredients, and social responsibility (like the Solvita partnership) where relevant. This appeals to conscious consumers and adds another layer of value beyond just price.

Social Perception

High-quality, long-lasting and affordable alternatives to expensive designer perfumes. Smart shopping choice. Trustworthy. Community Appreciation.

Copy Examples

• •Headline: Stop Paying for Hype. Start Paying for Scent. Body: Love the allure of [Luxury Brand Name] but not the price tag? At Parfum Unglaublich, we craft high-quality, long-lasting "inspired by" fragrances that capture the essence you adore, for a fraction of the cost. Smell incredible, feel smart. Call to Action: Discover Your Signature Scent, Affordably.
• •Headline: Luxury Scents Without the Luxury Guilt. Body: Why choose between your favorite fragrance and your budget? Our Swiss-made, vegan, and cruelty-free perfume dupes offer the same olfactory magic as top designer brands. Indulge your senses, incredibly. Call to Action: Shop Now & Smell Unglaublich!
• •Headline: That "Wow, You Smell Amazing!" Feeling? Get Used to It. Body: Experience the power of a captivating fragrance that lasts. Our Extrait de Parfum collection is inspired by iconic scents, delivering an intense and enduring aroma that turns heads. Unbelievable quality, unbelievable prices. Call to Action: Find Your Compliment-Getter Today!
• •Headline: Your Favorite Perfume’s Cooler, Smarter Cousin. Body: We’re Parfum Unglaublich. We believe everyone deserves to smell fantastic without breaking the bank. Our "inspired by" fragrances are crafted with passion in Italy and delivered from Switzerland, bringing you premium scents at truly unbelievable prices. Call to Action: Explore the Collection!
• •Headline: Smell Like a Million Bucks (Without Spending It). Body: Unlock a world of exquisite fragrances inspired by the most sought-after perfumes. At Parfum Unglaublich, high-quality ingredients and ethical production mean you can enjoy long-lasting, captivating scents with a clear conscience and a happy wallet. Call to Action: Treat Yourself – You Deserve It!