Brand Tone

Caring, Empathetic, and Informative

Brand Values

• •Family
• •Tradition
• •Quality
• •Care
• •Authenticity

Best Practices

• •Focus on safety and care in all communications.
• •Highlight natural ingredients or benefits, if applicable.
• •Show empathy and understanding of mothers' challenges.
• •Use relatable language and visuals.
• •Clearly differentiate from other brands with similar names.

Social Perception

Trusted, wholesome, and genuinely caring about mothers and their families.

Copy Examples

• •"Crafted with a mother's touch, our chutneys bring homemade goodness to your table."
• •"From our kitchen to your family, we ensure every jar is filled with love and the finest ingredients."
• •"We understand the challenges of motherhood. That's why we created a product that simplifies mealtime, so you can enjoy more moments with your little ones."
• •"Inspired by a mother's wisdom and a son's passion, our chutneys are a tribute to family and flavor."
• •"Experience the taste of tradition with our Mom's Touch chutneys, made with recipes passed down through generations."