Brand Tone

Informal, sales-oriented, direct, and energetic.

Brand Values

• •Trustworthiness
• •Reliability
• •Problem-solving
• •Accessibility
• •Convenience

Best Practices

• •Maintain an informal yet energetic tone in all communications.
• •Focus on the problem-solving aspect of the products offered.
• •Clearly communicate guarantees, warranties, and payment options to build trust.
• •Use trending sounds and visuals in video content to increase engagement.
• •Encourage and respond to comments to foster a community.

Social Perception

Perceived as a source for interesting, problem-solving products, promoted with a direct, energetic, and informal style, fostering trust through 'pay on delivery' option.

Copy Examples

• •¡Compra con confianza en joselevende, antes de pagar puedes ver tu producto! (Disponible en Colombia)
• •Your quick fix is here!
• •Check out our amazing waterproofing tape! Solves any leak!
• •Get your repair plates now and fix anything in a snap!
• •Don't miss out! Pay on delivery available!