Brand Tone

Cultured & Knowledgeable, Progressive & Edgy, Professional & Direct, Engaging & Inclusive, Passionate & Celebratory

Brand Values

• •Artistic Integrity & Innovation
• •Platform for Dialogue
• •Artist Support & Development
• •Accessibility & Reach
• •Community & Connection

Best Practices

• •Speak with Authority and Insight: Ground all descriptions and narratives in a well-informed understanding of the artist's work, their conceptual underpinnings, and their place within contemporary art.
• •Emphasize Societal Relevance: Consistently connect the art and artists to broader social, cultural, or political contexts, reinforcing the gallery's commitment to art as a form of dialogue.
• •Maintain Professional Enthusiasm: Let genuine passion for the art and artists infuse the language, while always upholding a professional and respectful standard of communication.
• •Ensure Visual and Textual Harmony: The quality and style of the writing should match the high aesthetic standard of the artworks and the gallery's visual identity across all platforms.
• •Foster Intelligent Engagement: When interacting with the audience, aim to stimulate thoughtful discussion and provide insightful responses, reinforcing the gallery's role as a center for artistic and intellectual exchange.

Social Perception

Respected & Influential, Cutting-Edge & Relevant, Intellectually Stimulating, Cultural Destination

Copy Examples

• •Experience the latest from [Artist Name]. Join us for the opening of '[Exhibition Title]' on [Date] from [Time] - [Time]. Discover compelling new works that probe [mention a key theme] and redefine contemporary expression. #V1Gallery #[ArtistName] #ContemporaryArt #CopenhagenArtScene #ArtOpening
• •Beyond the Canvas: [Artist Name]'s multidisciplinary approach unpacks complex narratives of [e.g., identity, memory, societal structures]. Their upcoming solo show, '[Exhibition Title],' promises a continued exploration of these vital dialogues. Learn more about their practice on our website. [Link]
• •Art for your everyday: The '[Item Name]' by [Artist Name], featured in their recent exhibition, is now available through our online store. A unique piece that brings contemporary discourse into your personal space. Shop now. [Link] #V1Store #ArtCollectible #[ArtistName] #LimitedEdition #DesignObject
• •[Artwork Title] by [Artist Name]. A moment to reflect on [mention a concept, e.g., the ephemeral nature of..., the power of...]. What resonates with you? We invite your perspective in the comments below. #V1Gallery #ContemporaryArt #ArtThatProvokes #FoodForThought #[ArtistName]
• •V1 Gallery: Igniting conversation through contemporary art. We champion visionary artists who explore the pressing issues and diverse narratives of our time. Discover the pulse of international art from the heart of Copenhagen. #V1Gallery #ArtAndSociety #ContemporaryVoices #CopenhagenCulture