Brand Tone

Rebellious, Empowering, and Authentic

Brand Values

• •Artist-First Advocacy
• •Authenticity Over Formulas
• •Accessibility
• •Community
• •Quality Storytelling

Best Practices

• •Speak to the "Why," Not Just the "What": Always connect your services back to the core mission. Instead of saying "We sell press releases," say "We help you tell your story to the people who need to hear it."
• •Use "Rebel" Language: Incorporate words like authentic, raw, independent, defiant, carve, build, and amplify into your copy. Avoid generic corporate jargon at all costs.
• •Maintain the "Us vs. Them" Frame: Position the brand as the artist's ally against a faceless, formulaic industry. This creates a strong emotional connection with your audience.
• •Emphasize Control and Flexibility: Highlight the à la carte nature of your services. Use phrases like "Choose what you need," "Build your own campaign," and "No commitments" to empower the customer.
• •Be an Educator, Not Just a Seller: In blog posts, social media, and newsletters, offer genuine advice and insights into the industry. This reinforces your brand's authority and proves that you genuinely want to help artists succeed, not just sell to them.

Social Perception

V13.store aims to be perceived as: A Trusted Partner, The Authentic Alternative, Industry Experts.

Copy Examples

• •The industry gives you a roadmap. We give you a chisel. Carve your own path. V13 provides the tools for independent artists to build a career that is actually theirs. No formulas. No gatekeepers. Just authentic support.
• •Your music isn't generic. Your press shouldn't be either. From targeted press releases to features on V13.net, get your story told right. Choose the exact services you need.
• •Tired of shouting into the void? We hear you. V13 was built to amplify the voices that get lost in the noise. Let's build a fanbase that sticks, together.
• •This isn't just a hoodie. It's a statement. A nod to every artist who refuses to fit the mold. Wear it as a reminder that every purchase here fuels independent music and literature.
• •Stuck on your next step? The industry is chaotic. We know. Let's untangle the mess. Book a one-on-one consulting call and get clear, actionable advice from people who have been there.