Brand Tone

Authentic, Elegant, Passionate

Brand Values

• •Artistry & Craftsmanship
• •Cultural Heritage
• •Quality
• •Customer Connection/Satisfaction
• •Sustainability & Ethical Practices

Best Practices

• •Educate your audience about the craft and the heritage behind each piece.
• •Highlight the 'kaarigars' (artisans) and their stories to create a personal connection.
• •Emphasize the unique and handcrafted nature of the items.
• •Showcase the quality of materials and the craftsmanship involved.
• •Communicate commitment to sustainability and ethical practices, if applicable.

Social Perception

A brand that values artistry, cultural heritage, quality, and customer connection, potentially with a focus on sustainability and ethical practices. Seen as supporting artisans and preserving traditional art forms.

Copy Examples

• •Our artisans pour their heart into every Kalakriti piece, ensuring you receive not just an item, but an experience of artistry and quality.
• •We champion sustainable practices and support artisan communities, bringing you pieces that are as ethical as they are exquisite.
• •Experience the essence and colours of soil with Kalakriti.
• •Discover the perfect blend of tradition and sophistication in our handcrafted collection.
• •Each Kalakriti creation is a testament to the dedication and skill of our artisans, preserving India's rich cultural heritage.