Brand Tone

Informal and Approachable, Direct and Sales-Oriented, Practical and No-Frills, Value-Driven

Brand Values

• •Variety/Comprehensiveness
• •Value for Money
• •Convenience
• •Accessibility
• •Customer Service (Trust-Oriented)

Best Practices

• •Keep it Simple and Direct: Avoid overly complex language or jargon. Get straight to the point, clearly stating what the product is, its benefits (if brief), and the price. The "no-frills" approach is key.
• •Use an Enthusiastic and Friendly Voice (especially on social media): Incorporate emojis where appropriate to maintain an approachable and informal feel. Phrases like "Stiglo je!" (It's arrived!) or "Super ponuda!" (Great offer!) can convey enthusiasm.
• •Always Include a Clear Call to Action (CTA): Whether it's "Naruči u DM" (Order in DM), "Kupi sada" (Buy now), "Saznaj više" (Find out more), or "Posjeti naš web" (Visit our website), make it obvious what the customer should do next.
• •Highlight Variety and Value: Reinforce the "Uzmi Sve" (Take All) concept by mentioning the wide selection or by framing offers in terms of good value or "super cijene" (super prices).
• •Maintain Croatian Language and Local References: Continue to communicate primarily in Croatian, referencing local payment (Keks Pay) and delivery options, which strengthens the connection with the target market. Ensure consistency in terminology for products and promotions.

Social Perception

A General Online Retailer/Bazaar, Transaction-Focused, Responsive (within social media context), Locally Croatian

Copy Examples

• •🤯 NOVO NOVO NOVO! 🤯 Stigao je [Naziv Proizvoda] koji ste tražili! Savršen za [Korist Proizvoda]. Zgrabi svoj za samo €[Cijena]! 💨 Ograničene količine! Naruči odmah u DM ili klikni na link u bio! ➡️ #uzmisve #noviteti #gadget #musthave #kupionline
• •🏡 Učinite svoj dom još ugodnijim! Veliki izbor [Vrsta Proizvoda za Dom] po super cijenama! Od €[Početna Cijena] do €[Krajnja Cijena]. 😍 Pošaljite nam poruku za narudžbu ili provjerite sve na našem webu: [Link na Web] 📦 Brza dostava na vaša vrata! #uzmisvehr #svezadom #akcija #povoljno #uredenjedoma
• •Uzmi Sve što Ti Treba! Od tehnike do alata, mode i opreme za dom - sve na jednom mjestu! ✓ Najbolje cijene ✓ Brza dostava ✓ Sigurna kupnja. Kreni u shopping! 🛒
• •Text: BRZA AKCIJA! ⚡️ Samo danas - [Naziv Proizvoda] za €[Snižena Cijena]! (Prije €[Stara Cijena]). Ne propusti! DM za info! #flashsale #uzmisve #samoDanas #popust
• •Sve i svašta za Vas ovaj tjedan! 🤩 Novi dolasci i super ponude na UzmiSve.hr!