Brand Tone

Informational, Sales-driven, Value-oriented

Brand Values

• •Value for Money
• •Wide Selection
• •Convenience
• •Accessibility
• •Savings

Best Practices

• •Prioritize clarity and directness in all communications.
• •Highlight promotional offers and discounts prominently.
• •Incorporate Croatian phrases and cultural references where appropriate to connect with the local audience.
• •Emphasize the breadth of product selection to reinforce the 'one-stop shop' concept.
• •Maintain a consistent tone across all platforms, reflecting both value and variety.

Social Perception

A budget-friendly, convenient marketplace where customers can find a wide variety of products at competitive prices.

Copy Examples

• •Jeftinije za vas! - Cheaper for you!
• •Sve stvari na jednom mjestu - od igle do lokomotive! - All things in one place - from a needle to a locomotive!
• •10% popusta za nove korisnike! Unesite kod: DOBRODOSLI - 10% discount for new customers! Enter code: WELCOME
• •Akcija! - Sale!
• •Uzmi sve – take 'em all! [Referencing product focus on wheel caps]