Brand Tone

Aspirational & Elegant, Approachable & Friendly

Brand Values

• •Quality Craftsmanship
• •Affordable Luxury/Elegance
• •Timeless Style & Modernity
• •Customer Delight
• •Personal Expression & Empowerment
• •Eco-Friendly Considerations

Best Practices

• •Incorporate Storytelling (Subtly): Weave in elements of the 'two sisters' story, the craftsmanship, or the inspiration behind collections where appropriate to build connection and reinforce the personal, passionate aspect of the brand.
• •Use High-Quality Visuals: Ensure that all visuals used in copywriting (e.g., website images, social media posts) are of high quality and reflect the brand's aspirational and elegant tone.
• •Highlight Customer Testimonials: Use customer reviews and testimonials to showcase the positive experiences of customers and build trust in the brand.
• •Balance Sophistication and Approachability: Maintain a sophisticated tone while also being friendly and engaging in your copywriting.
• •Emphasize Unique Selling Points: Clearly communicate the unique features and benefits of Luariona jewelry, such as the use of high-quality materials, affordable luxury, and timeless style.

Social Perception

Positive (among direct customers). Localized Appeal with International Reach.

Copy Examples

• •Discover the Goddess Collection: Timeless pieces that capture vintage beauty with modern jewelry.
• •Elevate your outfit with Luariona's exquisite jewelry, the finishing touch you've been searching for.
• •Experience the unboxing: each piece arrives in branded packaging, ensuring a memorable moment.
• •Neka kupci govore umjesto nas: Hear what our customers are saying about Luariona jewelry.
• •Psst požuri: Don't miss out on our latest collection – shop now and add a touch of sparkle to your style.