Brand Tone

Descriptive and Evocative, Trustworthy and Health-Conscious, Quality-Focused, Customer-Considerate, Inviting and Comforting

Brand Values

• •Quality: Commitment to high-quality ingredients and craftsmanship.
• •Health and Safety: Prioritizing non-toxic ingredients and compliance with safety standards.
• •Customer Experience: Providing detailed scent descriptions and samples to help customers make informed choices.
• •American Made: Sourcing ingredients in the USA and hand-pouring products in Texas.
• •Sustainability: Dedication to eco-friendly practices and sustainable sourcing.

Best Practices

• •Prioritize Sensory Language: Consistently use vivid, descriptive words that appeal to the sense of smell and evoke specific moods or memories, mirroring the current product descriptions.
• •Reinforce Safety and Quality: Always include key phrases like "non-toxic," "clean ingredients," "premium quality," "hand-poured," and "free from harmful chemicals" in relevant communications to build trust.
• •Maintain a Helpful and Understanding Voice: Especially when addressing potential customer concerns, like choosing scents online, adopt an empathetic and solution-oriented tone (e.g., offering samples).
• •Emphasize the "Why": Briefly touch upon the mission of providing safe and beautiful scents, connecting the products to a larger value of well-being in the home.
• •Showcase American Craftsmanship: Highlight the fact that the products are hand-poured in Texas using ingredients sourced in the USA to appeal to customers who value supporting local businesses and high-quality, domestic products.

Social Perception

Kermode is perceived as a brand that values quality, health, and customer satisfaction, offering luxurious yet safe home fragrance experiences. It evokes a sense of trust and comfort by prioritizing non-toxic ingredients and transparency.

Copy Examples

• •Made with premium, non-toxic ingredients for a beautifully scented home you can feel good about.
• •Our [Product Type] is hand-poured in Texas, using only the finest, clean-burning ingredients.
• •At Kermode, we believe beautiful scents shouldn't be toxic.
• •Explore our collection and find your home's signature aroma.
• •Try our sample sizes and let your senses lead the way to your next favorite Kermode scent.