Brand Tone

Artistic & Story-Driven, Authentic & Handcrafted, Elegant & Sophisticated, Customer-Centric & Trustworthy

Brand Values

• •Originality & Uniqueness
• •Craftsmanship & Quality
• •Customer Satisfaction & Connection
• •Storytelling & Meaning
• •Sustainability

Best Practices

• •Embrace Storytelling: Infuse product descriptions, social media captions, and even transactional emails with the narrative behind the designs or the inspiration. Highlight what makes each piece or collection special and meaningful.
• •Use Evocative and Sensory Language: Words like "handcrafted," "artisanal," "unique," "timeless," "aged matte," "whisper," "narrative," "symbol" align with their established tone. Describe not just how a piece looks, but the feeling it evokes or the story it tells.
• •Maintain an Authentic & Slightly Sophisticated Voice: Avoid overly casual slang or overly formal corporate speak. The tone should feel genuine, reflecting the passion of an artisan, yet polished and appreciative of beauty and craftsmanship.
• •Highlight Craftsmanship and Origin: Consistently mention the handcrafted nature of the jewelry, the quality of materials (like 925 sterling silver), and its origin in Istanbul, which adds to the brand's unique appeal and authenticity.
• •Focus on Connection and Emotion: Frame the jewelry as more than an accessory – it’s a personal emblem, a piece that connects with the wearer's emotions and individuality. Use language that fosters a sense of discovery and personal significance.

Social Perception

Highly Regarded for Unique Designs, Appreciation for Craftsmanship, Positive Customer Service Experience, Seen as Artistic and Story-Rich

Copy Examples

• •Product Description (General): More than adornment, each UY Design piece is a whisper of a story waiting to be told. Handcrafted in Istanbul from [material, e.g., 925 sterling silver with our signature aged finish], this [product type] draws inspiration from [e.g., ancient myths, the beauty of nature, a historical motif]. Wear a chapter of artistry, uniquely yours.
• •Social Media Post (Instagram - showcasing a new collection): Unveiling the ‘[Collection Name]’ Collection. ✨ Journey with us through designs born from [inspiration, e.g., forgotten lore and whispered secrets of the past]. Each piece, a testament to meticulous handcraftsmanship, invites you to carry its story. Discover the collection – link in bio. #UYDesign #HandcraftedJewelry #ArtisanMade #UniqueDesigns #StorytellingJewelry
• •About Us Snippet (Website): At UY Design, we believe jewelry is an intimate language. Founded in 2015 by Uğur Yılmazer in the heart of Istanbul, our studio is dedicated to transforming inspiration from history, nature, and myth into wearable art. We don’t follow trends; we craft timeless narratives in silver and gold, each piece an echo of sincere emotion and unique handiwork.
• •Email Subject Line (for a newsletter): Discover the Story Within: New Arrivals from UY Design
• •Ad Copy (Facebook/Instagram): Tired of the ordinary? Adorn yourself with jewelry that speaks. UY Design offers handcrafted, story-rich pieces from Istanbul, designed to connect with your heart. Explore unique designs in 925 sterling silver. Shop now and wear your story.