Brand Tone

Aspirational & Elegant, Playful & Magical, Direct & Promotional, Customer-centric & Service-Oriented

Brand Values

• •Affordable Luxury
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Create a detailed brand voice document.
• •Embrace Storytelling: Consistently weave in the narrative that "every piece tells a story" and is "one of a kind, just like you."
• •Highlight quality (18K gold, handmade) alongside value (promotions, free shipping).
• •Use a consistent tone across all platforms.
• •Regularly review content across all platforms to check for consistency and make adjustments as needed.

Social Perception

Current, fashionable, and part of viral trends. High quality and value.

Copy Examples

• •Add Sparkle To Your Everyday
• •Every piece tells a story!
• •Crafted with love and a sprinkle of magic!
• •Adorning yourself like a walking masterpiece
• •ADD IT TO YOUR COLLECTION!