Brand Tone

Professional and Sophisticated, Aspirational and Exclusive, Client-Centric and Trustworthy, Dynamic and Innovative

Brand Values

• •Excellence and Quality
• •Integrity and Trust
• •Global Mindset and Local Expertise
• •Innovation
• •Client Focus
• •Discretion and Professionalism

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., sophisticated, worldly, discreet, reassuring), approved vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Prioritize 'You'-Centric Language: While showcasing expertise, always frame benefits and services around the client's needs, aspirations, and peace of mind (e.g., 'Your ideal property solution,' 'caring only about your peace of mind').
• •Emphasize Exclusivity and Expertise Subtly: Convey luxury and knowledge through sophisticated language, attention to detail in descriptions, and showcasing unique property features or market insights, rather than overt boasting.
• •Maintain Professionalism Across All Channels: Even on more visual platforms like Instagram, ensure captions are well-crafted, error-free, and maintain a level of sophistication that aligns with a high-net-worth audience. Avoid overly casual slang or colloquialisms.
• •Showcase, Don't Just Tell, Values: Instead of merely stating 'we are trustworthy,' demonstrate it through transparent communication, client success stories (with permission), and by providing genuinely insightful and helpful content. Let the quality of service and communication speak to the brand's integrity.

Social Perception

High-end, exclusive agency catering to affluent individuals seeking luxury properties and personalized service. The emphasis on international properties and concierge services would appeal to a global clientele. The brand likely has limited visibility outside of those actively involved in the luxury real estate market. For those who do encounter it, the perception would be one of prestige, exclusivity, and a focus on the upper echelons of the property market.

Copy Examples

• •OAK International Real Estate: Curating Your World of Luxury. Discover exceptional properties and bespoke service, wherever you want to live.
• •Immerse yourself in unparalleled Venetian elegance. This Grand Canal palazzo offers breathtaking views and timeless sophistication. OAK International ensures a seamless acquisition journey, from first viewing to final detail. #LuxuryLiving #VeniceRealEstate #OakInternational #DreamHome
• •At OAK International Real Estate, we merge global vision with local mastery. Our expert advisors provide discerning clients with access to the world's most coveted properties and strategic investment opportunities, always prioritizing integrity and personalized strategies. Partner with us for a new standard in luxury real estate.
• •Dear [Client Name], It was our distinct pleasure to assist you in [buying/selling] your property in [Location]. At OAK International, we strive for excellence in every client experience. If our service met your expectations, we would be grateful if you would consider sharing your thoughts. Your insights help us continually refine our bespoke approach.
• •Beyond the keys, OAK International offers a world of tailored convenience. From yacht charters in Monaco to private jet arrangements for your Aspen retreat, experience a lifestyle as exceptional as your property. Your desires, expertly managed.