Brand Tone

Passionate and Genuine, Premium yet Accessible, Simple and Confident

Brand Values

• •Quality and Craftsmanship
• •Joy and Happiness
• •Authenticity
• •Customer-Centricity

Best Practices

• •Lead with Passion, Follow with Quality
• •Use Sensory Language
• •Keep it Simple and Confident
• •Focus on the "Moment"
• •Maintain a Consistent Voice Across Platforms

Social Perception

High-Quality Provider, Reliable Service, A "Go-To" for Treats

Copy Examples

• •Your spoon has been waiting for this. Introducing our new [Flavor Name]. We folded rich, [Main Ingredient] into our signature sweet cream base for a scoop of pure bliss. Handcrafted in small batches, because quality is our favorite ingredient. Tap the link in our bio to order your pint of happiness. #UtterlyIceCream #ArtisanalIceCream #NewFlavor #KLDesserts
• •Handcrafted Joy, Delivered to Your Doorstep. Skip the trip, not the treat. Get your favorite small-batch artisanal ice cream delivered right to you. Free delivery on orders over [Amount]. Your couch has never been so sweet.
• •A little something to make your week Utterly delicious. Hi [Customer Name], we believe every day deserves a moment of joy. Why not make yours a scoop of our fan-favorite [Flavor Name]? Made with only the finest ingredients, it’s the perfect way to treat yourself. Order now and taste the passion.
• •Real Ingredients. Unreal Flavor. Tired of artificial ice cream? Utterly Ice Cream is handcrafted in Kuala Lumpur with high-quality, natural ingredients. No preservatives, just pure, delicious joy in every pint. Taste the difference. Order online now!
• •A taste of pure decadence. We blend rich, chocolate-hazelnut into our creamy base and load it with crunchy, roasted hazelnut pieces for that signature texture you love. Each pint is a tribute to the classic confection, handcrafted to bring a little luxury to your freezer.