Brand Tone

Personal & Passionate, Soulful, Inspired, Handcrafted

Brand Values

• •Nature
• •Spirituality
• •Intention
• •Individuality
• •Sustainability (implied)
• •Meaning & Intention

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal words (e.g., 'inspired,' 'soulful,' 'handcrafted,' 'unique,' 'intentional') and phrases, as well as things to avoid (e.g., overly casual slang, aggressive sales language, generic descriptions).
• •Maintain the current aesthetic on Instagram as a benchmark.
• •Use blog posts to provide valuable information and showcase the brand's expertise.
• •Create informative social media content that educates and engages the audience.
• •Focus on highlighting the natural materials and mindful creation process to reinforce sustainability values.

Social Perception

Uttama Jewelry is perceived as a source of beautiful, unique, and high-quality handcrafted items, although seen as a smaller, more niche player in the jewelry market.

Copy Examples

• •Celestial Dreams Collection: Adorn yourself with pieces inspired by the cosmos.
• •Earthly Treasures: Discover the beauty and intention within each handcrafted design.
• •Our Story: Crafted with love and intention, each piece reflects our passion for the art of jewelry making.
• •Embrace the unique beauty of handcrafted jewelry, designed to resonate with your soul.
• •Find the perfect piece to express your individuality and connect with nature's beauty.