Brand Tone

Empathetic, Supportive, Informative, Educational, Professional, Trustworthy, Natural, Clean, and Empowering

Brand Values

• •Efficacy & Science-Backed Solutions
• •Natural & High-Quality Ingredients
• •Customer-Centricity & Support
• •Education & Empowerment
• •Prevention & Proactive Health
• •Integrity & Transparency
• •Advocacy & Giving Back

Best Practices

• •Prioritize Empathy and Understanding: Always address the customer's concerns with genuine empathy. Use language that shows you understand the discomfort and frustration of UTIs (e.g., 'We know UTIs can be disruptive and painful,' 'You're not alone in this'). Avoid overly clinical or detached language.
• •Educate, Don't Just Sell: Focus on providing valuable information about urinary tract health, prevention strategies, and how the products work. Position content as a resource. Use clear, accessible language when explaining scientific concepts (like PACs).
• •Maintain a Balance of Professionalism and Approachability: While highlighting clinical backing and doctor recommendations is crucial for credibility, ensure the overall tone remains warm, supportive, and easy to understand. Avoid jargon where possible or explain it simply.
• •Empower Through Language: Use active, positive language that inspires confidence and a sense of control. Focus on the benefits of prevention and proactive care (e.g., 'Take charge of your urinary health,' 'Live life UTI-free,' 'Reclaim your comfort').
• •Be Consistent Across All Channels: Ensure the empathetic, informative, and empowering tone is consistently applied across the website, social media, email marketing, packaging, and customer service interactions. Develop a brand voice guide to help all team members stay aligned.

Social Perception

Highly Effective, Trustworthy & Doctor-Endorsed, High Quality (but sometimes pricey), Life-Changing/Saving Grace, Supportive Community, Informative Resource

Copy Examples

• •Headline: Tired of the UTI cycle? Take control with Utiva. Body: Don't let recurrent UTIs dictate your life. Our clinically proven cranberry PACs supplement offers 36mg of active power to help prevent UTIs naturally. Feel confident and comfortable again. Learn more and start your UTI-free journey today. Call to Action: Discover Natural UTI Prevention
• •Headline: Finally, Relief. Doctor-Recommended UTI Prevention. Body: Living with the constant worry of another UTI is exhausting. Utiva offers a science-backed, natural approach to urinary tract health, trusted by over 10,000 healthcare professionals. It's time for a solution that works with your body. Call to Action: Explore Utiva's Solutions
• •Headline: Your Partner in Pelvic Health. Naturally. Body: At Utiva, we understand. That's why we're committed to providing effective, natural supplements and the supportive education you need to manage your urinary tract health proactively. From our potent Cranberry PACs to our targeted D-Mannose, empower your well-being. Call to Action: Learn About Our Approach
• •Headline: The Science of Feeling Better: 36mg of PACs Power. Body: Not all cranberry supplements are created equal. Utiva delivers the clinically proven 36mg of proanthocyanidins (PACs) needed to help stop bacteria from sticking. It’s a simple, once-a-day step towards lasting urinary tract wellness. Call to Action: Shop Clinically Proven PACs
• •Headline: Join Thousands Reclaiming Their Comfort & Confidence. Body: Hear from women just like you who have found lasting relief from recurrent UTIs with Utiva. Our natural, science-backed formulas are designed to help you live life uninterrupted. Isn't it time you felt your best? Call to Action: Read Inspiring Stories