Brand Tone

Friendly and Relatable, Playful and Fun, Empowering and Confident, Passionate and Purpose-Driven, Informative and Honest

Brand Values

• •Comfort
• •Sustainability
• •Female Empowerment / By Women, For Women
• •Quality and Durability
• •Playfulness and Style
• •Integrity and Transparency

Best Practices

• •Champion the "By Women, For Women" Narrative: Remind the audience that the brand understands their needs because it was founded by women to solve a relatable problem.
• •Use everyday language and scenarios that resonate with the busy, modern woman who values both practicality and a bit of fun.
• •Be open about the sustainable materials and the brand's values (like being a B Corp).
• •Highlight customer reviews that praise comfort and sustainability.
• •Maintain a playful and lighthearted tone, even when discussing serious topics like sustainability.

Social Perception

Highly Positive regarding Comfort, Appreciation for Sustainability, Seen as a Trustworthy, Female-Focused Brand, Valued for Quality and Design, Aspirational yet Accessible, Innovative

Copy Examples

• •Email Subject Line: "Your Bottom Half Called, It Wants an Upgrade."
• •Email Body Snippet: "Let's be honest, nothing great was ever achieved in uncomfortable knickers.
• •Irresistibly Comfy.
• •"The world's most comfortable knickers."
• •Focus on the feeling of comfort and confidence the products provide.