Brand Tone

Friendly and Approachable, Customer-Centric and Supportive, Passionate and Inspiring, Trustworthy and Reliable

Brand Values

• •Customer Service
• •Quality Products
• •Family
• •Resilience and Rebuilding
• •Personality and Transformation
• •Community/Helping Others

Best Practices

• •Embrace Storytelling: Continue to weave the family-owned narrative and the inspiration behind the brand (Hurricane Katrina, passion for beautiful spaces) into your copy where appropriate. This builds connection and humanizes the brand.
• •Use "We" and "You" Language: Maintain a conversational and direct style. "We're here to help you," "Your vision," "Our family" – this fosters a sense of partnership and personal attention.
• •Highlight Support and Guidance: Consistently refer to helpful resources like the "Wallpaper 101" section and a willingness to assist customers. This reinforces the supportive and customer-centric value.
• •Focus on Benefits and Emotion: Instead of just listing product features, emphasize how the wallpapers can transform a space, bring comfort, warmth, and personality, and help customers create a home they love.
• •Maintain a Positive and Encouraging Voice: Even when addressing potential challenges (like wallpaper installation), frame it positively, offering solutions and support. Ensure responses to reviews, both positive and negative, are empathetic and helpful.

Social Perception

Overall, the perception is that of a reliable provider of quality wallpaper with a personal touch, though, like any business, they face occasional operational challenges. The high review rating (4.78/5 on Junip) supports a generally favorable social perception.

Copy Examples

• •Headline: Your Walls Have a Story to Tell. Let's Write It Together. Body: At US Wall Decor, we're more than just wallpaper. We're a family passionate about helping you bring warmth, personality, and beauty into your home. Explore our curated collection and let's make your vision a reality, one roll at a time.
• •Headline: From Our Family to Yours: Quality You Can Trust, Service You'll Love. Body: As a family-owned business, we know how important home is. That's why we handpick every design and are here to support you from browsing to hanging. Have a question? We're just an email or call away!
• •Headline: Transform Your Space, Effortlessly. Body: Dreaming of a refresh? Our premium wallpapers make it easy. With our Wallpaper 101 guides and a team dedicated to your success, creating a home you love has never been simpler. Discover your perfect pattern today.
• •Headline: Inspired by Resilience, Dedicated to Beauty. Body: Our New Orleans roots taught us the power of rebuilding and the joy of creating a comforting space. Let us help you infuse your home with personality and style that truly reflects you.
• •Headline: More Than Decor – It's the Backdrop to Your Life. Body: Every room holds memories and moments. We provide the beautiful canvas. Shop our collection of designer wallpapers and find the perfect design to make your house feel even more like home.