Brand Tone

Friendly and Approachable, Practical and Solution-Oriented, Enthusiastic and Discoverable, Helpful and Supportive

Brand Values

• •Convenience
• •Discovery/Novelty
• •Practicality
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Embrace "Achadinhos": Consistently use terms like "achadinhos," "discoveries," "finds," and "gems" to highlight the excitement of finding unique and useful products. This reinforces the value of discovery.
• •Focus on Solutions & Benefits: Instead of just listing product features, always explain *how* the product makes life easier, solves a problem, or brings joy. Use benefit-driven language.
• •Maintain a Friendly, Conversational Voice: Use contractions (like "it's," "you're"), ask questions, and incorporate emojis where appropriate (especially on social media) to create an approachable and engaging tone. Avoid overly formal or technical jargon.
• •Highlight Practicality and Convenience: Emphasize ease of use, multi-functionality, and how products fit into everyday routines. Mention convenient aspects of the shopping experience (e.g., easy navigation, fast shipping [if applicable], helpful customer service).
• •Be Enthusiastic and Positive: Convey genuine excitement about the products and the value they bring to customers. Use positive adjectives and an upbeat rhythm in your writing to reflect the joy of discovery and a more pleasant daily life.

Social Perception

Within its own platform (website testimonials): Customers perceive the brand positively, praising support, reliability, and product quality. Broader Online Perception: The current perception seems to be that of a typical e-commerce store for general merchandise and "useful things."

Copy Examples

• •Headline: Stop Searching, Start Solving! ✨ Discover amazing finds at Usual Multi Coisas that make your everyday extraordinary. Body: Tired of clutter? Need a kitchen gadget that *actually* works? We've got you covered! Explore our handpicked collection of practical and innovative goodies. Your home (and your sanity) will thank you! 😉 #UsualMultiCoisas #HomeHacks #LifeSimplified
• •Headline: Your Daily Dose of "Aha!" Moments! 🎉 Body: At Usual Multi Coisas, we're all about those little discoveries that bring a big smile. From clever organizers to a pet's new favorite toy, find your next "must-have" today. What will you discover? #Achadinhos #ProblemSolved #ShopSmart
• •Headline: Make Life Easier, One Click at a Time! 💡 Body: Why complicate things? Usual Multi Coisas brings you practical solutions for home, kitchen, and more, straight to your door. We find the cool stuff so you don't have to! #ConvenienceKing #SmartLiving #EasyPeasy
• •Headline: Unleash the Extraordinary in Your Everyday! 🌟 Body: Usual Multi Coisas isn't just a store, it's your partner in creating a more organized, efficient, and joyful home. Find unique utilities and delightful decorations that transform the mundane. #HomeSweetOrganizedHome #DailyDelights #FindYourExtraordinary
• •Headline: Psst... Your Next Favorite Thing is Here! 👇 Body: Looking for that perfect item you didn't even know you needed? Welcome to Usual Multi Coisas – your go-to for the best "achadinhos" online. Quality products, friendly service, and a touch of magic for your daily routine! #ShopUsual #GadgetGoals #HappyHome