Brand Tone

Accessible and User-Friendly, Empowering

Brand Values

• •Sustainability
• •Accessibility/Simplicity
• •Customer Focus
• •Innovation
• •Transparency/Trust

Best Practices

• •Explain concepts in a way that is easy for everyone to understand, reinforcing the accessible value.
• •Maintain a Positive and Empowering Voice: Frame solar energy as a smart, positive, and achievable step for individuals.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service communications is aligned.
• •Always stay true to the foundational brand voice.
• •Actively collect and share customer testimonials to shape a positive social perception.

Social Perception

Generally positive sentiment and growth in the solar sector. The brand's own social media engagement, customer testimonials, and online reviews will be critical in shaping their specific social perception.

Copy Examples

• •We make solar simple.
• •Plug-in and save with our balcony power plants.
• •Take control of your energy consumption today!
• •Sustainable energy, made easy for everyone.
• •Transparent solar solutions you can trust.