Brand Tone

Spiritual & Reverent, Authentic & Sincere, Empowering & Healing, Educational & Informative, Connected & Community-Oriented

Brand Values

• •Authenticity: Offering genuine, high-quality, ethically sourced shamanic tools and plant medicines.
• •Cultural Preservation & Respect: Honoring and supporting indigenous cultures, their sacred traditions, and ancestral wisdom.
• •Holistic Healing & Wellness: Promoting physical, emotional, and spiritual well-being through natural and traditional practices.
• •Empowerment: Empowering individuals on their spiritual and wellness journeys and empowering indigenous communities through fair trade.
• •Spiritual Connection: Facilitating a deeper connection to oneself, nature, and spirit.
• •Integrity & Ethical Practices: Commitment to conscious sourcing, ethical production, and fair compensation for indigenous partners.
• •Community: Building a 'tribe' of like-minded individuals focused on personal growth and collective healing.

Best Practices

• •Prioritize Authenticity & Transparency: Clearly communicate the origins of products, the ethical sourcing practices, and the connection to indigenous communities.
• •Share the founder's story and the 'why' behind the brand.
• •Use Empowering & Inclusive Language: Frame offerings as tools for personal growth, healing, and connection.
• •Share stories and knowledge respectfully.
• •Maintain a consistent tone across all platforms and communications.

Social Perception

Genuine and Trustworthy, Effective and Transformative, Respectful of Indigenous Cultures, Supportive and Caring, A Source of High-Quality, Potent Products

Copy Examples

• •"Natural Plant Medicines from the Amazon"
• •"Ethically sourced products, direct relationships with Amazonian tribes, and a commitment to fair-trade practices."
• •"Empowering wellness through cultural connection and holistic healing, integrating tradition with innovation."
• •"We walk with reverence, ensuring every tool and medicine empowers both your journey and the indigenous communities who are the true guardians of this sacred knowledge."
• •"Join our tribe on social media @tribuspirit for updates, offers, and inspiring content."