Brand Tone

Empathetic, Informative, Elegant, Caring, Authoritative

Brand Values

• •Relief & Comfort
• •Quality & Performance
• •Empowerment & Dignity
• •Beauty & Style
• •Integrity & Authenticity
• •Social Responsibility

Best Practices

• •Highlight the Xirotex™ technology and its benefits for managing night sweats.
• •Emphasize the comfort, quality, and stylish design of Lusomé sleepwear.
• •Share the brand's story and mission to empower women.
• •Incorporate customer testimonials and endorsements from doctors.
• •Promote the 'Sweet Dreams' initiative and Lusomé's commitment to social responsibility.

Social Perception

Lusomé is perceived as a premium brand offering a highly effective, quality solution for managing night sweats, appreciated for its stylish designs and commitment to women's comfort and empowerment.

Copy Examples

• •"Experience night sweats relief with our elegant sleepwear featuring Xirotex™ technology. Doctor-endorsed and designed for your comfort."
• •"Lusomé: Where science meets luxury. Our innovative fabrics keep you cool and comfortable all night long."
• •"Founded by Lara Smith, Lusomé is committed to providing women with stylish and effective solutions for night sweats. Join our mission for better sleep."
• •"'Life-changing' comfort. 'Worth every penny.' Discover why our customers love Lusomé sleepwear for night sweats relief."
• •"Sweet Dreams: For every purchase, we donate pajamas to women in need. Shop now and make a difference."