Brand Tone

authentic, wholesome, and respectful. It's also informative and aspirational

Brand Values

• •Heritage & Tradition: Deeply rooted in Sri Lankan Ayurvedic traditions and the legacy of Ceylon tea.
• •Wellness & Holism: Focuses on the therapeutic benefits of tea for the body, mind, and soul.
• •Natural & Organic: Emphasizes the use of 100% natural, organic, and ethically sourced ingredients.
• •Sustainability & Ethical Sourcing: Committed to eco-friendly packaging and supporting rural farming communities in Sri Lanka.
• •Quality & Purity: Stresses the use of Pure Ceylon Tea and high manufacturing standards.

Best Practices

• •Embrace Storytelling: Weave narratives about Sri Lankan heritage, Ayurvedic traditions, and the journey of the ingredients from farm to cup.
• •Use Authentic & Respectful Language: Avoid overly trendy or casual slang. Maintain a tone that reflects the wisdom and respect inherent in Ayurvedic practices.
• •Highlight Sensory Details: Describe the aromas, tastes, and the feeling of well-being associated with the teas to create an immersive experience.
• •Educate Gently: Share information about Ayurveda and the benefits of specific ingredients in an accessible and informative way, without being overly clinical.
• •Maintain Visual Consistency: Ensure that the visual elements (imagery, colors, fonts) across all platforms align with the brand's values of natural purity, tradition, and tranquility.

Social Perception

a high-quality, trustworthy brand offering authentic Ayurvedic teas with tangible health benefits. Customers appreciate the natural ingredients, ethical sourcing, and the brand's connection to Sri Lankan heritage. The sustainable packaging is also a positively noted aspect. The brand is seen as a modern take on ancient wellness traditions.

Copy Examples

• •Rediscover ancient wellness in every cup. Terapy Ceylon blends the purity of Ceylon tea with the timeless wisdom of Ayurveda. Sip your way to balance and vitality.
• •More than just tea, it's a Terapy. Nourish your mind, body, and soul with our 100% organic Ayurvedic infusions, ethically sourced from the heart of Sri Lanka.
• •Experience the healing power of nature. Our handcrafted teas, inspired by generations of Ayurvedic practitioners, offer a gentle path to everyday holistic wellness.
• •From pristine Sri Lankan gardens to your mug. We're committed to sustainability, from our organic herbs to our compostable tea bags. Taste the goodness, feel the difference.
• •Unlock lifelong wellness with every sip. Terapy Ceylon: where ancient remedies meet the exquisite taste of Pure Ceylon Tea for a truly therapeutic experience.