Brand Tone

Pure, Refreshing, Conscious.

Brand Values

• •Health & Wellness: Providing a product that contributes to a healthy lifestyle through superior hydration.
• •Purity & Naturalness: Emphasizing the natural source and composition of the water.
• •Sustainability & Environmental Responsibility: Actively addressing plastic waste through innovative, plant-based packaging.
• •Quality: Commitment to providing high-quality, award-winning taste.
• •Transparency: Being open about their sourcing and product benefits.

Best Practices

• •Prioritize 'Pure' and 'Natural': Always lead with language that evokes cleanliness, natural origins, and simplicity. Avoid overly technical jargon unless explaining a specific benefit clearly and concisely.
• •Emphasize 'Conscious Choices': Consistently weave in the message of sustainability and health. Whether it's the plant-based bottle or the natural alkalinity, connect the product to mindful living for both personal well-being and the planet.
• •Maintain a Calm and Positive Voice: The tone should be reassuring and uplifting, reflecting the feeling of refreshment and wellness. Avoid hype or alarmist language.
• •Be Informative but Gentle: Educate consumers about the benefits of alkaline water and sustainable packaging without being preachy. Present facts in an accessible and positive light.
• •Use Sensory Language: Words like 'crisp,' 'refreshing,' 'pure,' 'smooth' can help convey the taste and feel of the product, aligning with the overall serene and natural brand image.

Social Perception

Tastine is generally perceived as a premium, health-oriented, and environmentally responsible brand.

Copy Examples

• •Start your day with the essence of nature. Tastine’s Natural Alkaline Spring Water, purely sourced and bottled in our innovative plant-based packaging. Hydration that feels good, inside and out. 💧🌿 #Tastine #PureHydration #EcoConscious
• •Experience Award-Winning Taste & Natural Vitality. Our alkaline spring water, rich in essential minerals, offers superior hydration. Kind to your body, kinder to the planet in our 100% recyclable, plant-based bottle.
• •Tired of plastic waste but love the convenience of bottled water? Tastine offers the perfect sip: pristine alkaline spring water in a revolutionary plant-based bottle. Make the switch to sustainable hydration. Learn more and shop now!
• •Elevate your wellness journey with every sip. Tastine’s naturally alkaline water helps balance and hydrate, infused with the electrolytes nature intended. Feel the difference pure, mineral-rich water can make.
• •Post-workout refresh done right! 🙌 Tastine’s natural alkaline water + plant-based bottle = peak hydration & good vibes only! 🌱💧 #TastineTime #HydrateNaturally #EcoFriendlyLiving #AlkalineWater