Tono de Marca

Helpful, Value-Oriented, and Enthusiastic

Valores de Marca

• •Customer Satisfaction
• •Affordability
• •Variety and Selection
• •Trust and Authenticity

Mejores Prácticas

• •Lead with Value, Follow with Passion: Always start by highlighting the tangible benefits of cost savings and variety. Then, infuse the copy with enthusiastic and creative language about the joy of using and collecting stamps.
• •Embrace the "Small Business" Voice: Use a personal and helpful tone ("We're here to help," "We're passionate about..."). Mentioning customer service directly in copy can reinforce the brand's commitment.
• •Proactively Build Trust: Continually use words like "Authentic," "Genuine," and "USPS-Approved" in product descriptions and headlines. Feature the high review count and star rating prominently on the site to counter external skepticism.
• •Turn Reviews into Marketing: Actively integrate customer testimonials into product pages, emails, and advertisements. Use direct quotes like "Amazing communication" and "lower cost" to let satisfied customers sell the brand for you.
• •Focus on the "Why" Not Just the "What": Instead of just selling stamps, sell the experience. Write copy that speaks to the joy of sending a beautifully adorned letter, the pride of completing a collection, or the smart feeling of a good investment.

Percepción Social

The public perception of USTAMPS is divided: a large base of satisfied customers views it as a reliable, affordable source with excellent service, while a skeptical segment of the broader online community questions the legitimacy of selling stamps below face value, contributing to a trust deficit.

Ejemplos de Copy

• •Real Stamps. Real Savings. Every letter deserves a special touch. Shop our collection of 100% authentic USPS Forever Stamps at prices that make sense. Join thousands of happy customers and start sealing your mail with style.
• •New Arrivals for the Collector in You! Hi [Customer Name], just for you, we've updated our Art & Floral collections! Discover stunning new designs perfect for that special invitation or to complete your album. At USTAMPS, we believe every stamp tells a story. What will yours be? Explore the new arrivals.
• •Seal Your Love Story with Timeless Elegance. Your wedding invitations are the first glimpse of your special day. Make them unforgettable with our exquisite collection of wedding-themed Forever Stamps. From romantic florals to classic symbols of love, find the perfect design to complement your suite—all at a price that leaves more for the honeymoon.
• •Too Good to Be True? Not Here. We get it. Amazing prices on authentic USPS Forever Stamps can seem surprising. But with over 2,900 five-star reviews on Judge.me, our reputation speaks for itself. We're passionate about making stamps affordable for everyone. See what our customers are saying and get your first 100 stamps today!
• •From One Stamp Lover to Another. USTAMPS started with a simple idea: postage shouldn't be complicated or expensive. We're a small team dedicated to sourcing a wide variety of beautiful, authentic USPS stamps and getting them to you quickly and affordably. We're proud of our amazing customer communication and the thousands of collectors and mailers we've happily served.