Brand Tone

Sophisticated, Elegant, Conscious, and Effortless

Brand Values

• •Quality & Craftsmanship
• •Timeless Style
• •Sustainability
• •Inclusivity
• •Customer Connection
• •Beauty in Simplicity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: This document should outline the brand's personality, tone (e.g., sophisticated, elegant, conscious, effortless), core values, approved vocabulary, and things to avoid. This ensures everyone creating content is aligned.
• •Prioritize "Elegant Simplicity": Use clear, concise language that is sophisticated but not overly complex or alienating. Focus on the inherent quality and design without excessive jargon.
• •Weave in Sustainability Naturally: Talk about sustainability efforts (fur-free, recycled materials) as an integral part of the brand's commitment to quality and modern values, rather than an afterthought. Frame it as a benefit and a reflection of conscious consumerism.
• •Emphasize Versatility and Timelessness: Highlight how the pieces can be worn in various settings and are designed to last beyond seasonal trends, appealing to a desire for lasting value and style.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy is consistently reflected in the brand's visual identity across all platforms (website, social media, advertising). The imagery should evoke the same sense of sophisticated, effortless style.

Social Perception

Stylish and Fashion-Forward, Accessible Luxury, Warm and Functional, Celebrity Endorsed, Growing Recognition for Sustainability, Concerns about Quality/Durability and Customer Service

Copy Examples

• •Headline: Effortless Elegance, Responsibly Crafted. Body: Discover SOIA & KYO's latest collection, where timeless design meets sustainable innovation. Stay warm in style, knowing your choices make a difference. #SoiaAndKyo #SustainableStyle #LuxuryOuterwear
• •Headline: Beyond the Garment: The SOIA & KYO Woman. Body: We see outerwear as an extension of your strength and freedom. Experience the thoughtful construction and luxurious feel of pieces designed for every facet of your life. #BeautyInSimplicity #ModernOuterwear #SoiaKyoWoman
• •Headline: Fur-Free. Fashion-Forward. Fearlessly You. Body: Embrace the chill with confidence in our 100% fur-free outerwear. Kind to the planet, stunning on you. Explore the collection. #FurFreeFashion #EthicalStyle #SoiaAndKyo
• •Headline: The Art of Simplicity. The Promise of Warmth. Body: Each SOIA & KYO piece is a testament to refined design and enduring quality. From city streets to weekend escapes, experience outerwear that moves with you. #TimelessElegance #VersatileStyle #MadeForLife
• •Headline: Consciously Cozy. Unmistakably SOIA & KYO. Body: Wrap yourself in the comfort of responsibly sourced materials and the chic appeal of our signature silhouettes. Redefining warmth, beautifully. #EcoChic #ResponsibleLuxury #WinterEssentials