Brand Tone

edgy, youthful, and aspirational

Brand Values

• •Originality and Self-Expression
• •Modernity and Trend-Awareness
• •Quality and Craftsmanship
• •Community

Best Practices

• •Maintain a Youthful and Aspirational Voice: Use language that is energetic, confident, and inspiring. Avoid overly formal or corporate jargon.
• •Prioritize Visual Storytelling: Let high-quality images and videos lead the narrative. Keep copy concise and impactful to complement the visuals.
• •Engage with Your Community: Actively respond to comments and messages on social media to foster a sense of connection and build brand loyalty.
• •Leverage User-Generated Content: Encourage customers to share photos of themselves wearing USSESS products. This not only provides social proof but also reinforces the brand's community-focused value.
• •Ensure Consistency Across All Platforms: The edgy and aspirational tone should be consistent from the website copy and product descriptions to social media captions and customer service interactions.

Social Perception

The brand is seen as a source for unique and stylish clothing that stands out from mainstream fashion. The use of influencer marketing and engaging video content contributes to its perception as a current and desirable brand, with little to no negative sentiment.

Copy Examples

• •Define your own reality. The new collection is here.
• •Style that works as hard as you do. Go from the office to after-hours without missing a beat. Discover the 'Unconventional' collection.
• •Your mood. Your look. Your rules. #USSESS
• •Don't follow trends. Set them. Select styles now on sale.
• •USSESS is not just a brand; it's a statement. We believe in the power of clothing to express who you are. We are for the bold, the creative, and the ones who write their own stories.