Brand Tone

Friendly, Helpful, Passionate, Trustworthy

Brand Values

• •Customization and Personalization
• •Quality and Durability
• •Pet Well-being and Comfort
• •Handmade Craftsmanship
• •Adventure and Active Lifestyles
• •Natural Solutions

Best Practices

• •Know Your Audience, Speak Their Language: Continue using direct, friendly language that resonates with passionate pet owners. Keep the tone enthusiastic about pets and their well-being.
• •Highlight Core Values in Every Communication: Consistently weave in terms related to customization, durability, handmade quality, and suitability for adventurous pets.
• •Be Informative and Transparent: Clearly explain product benefits, materials (like Biothane and EM ceramic beads), care instructions, and shipping details. This builds trust.
• •Showcase, Don't Just Tell, the 'Adventure' Aspect: Use visuals (photos/videos of dogs actively using the products in various environments) and storytelling in social media and website content to reinforce the 'adventurous dogs' theme.
• •Maintain a Personal Touch: As a small business, continuing to offer personalized service and reflecting that approachability in communications will strengthen the brand.

Social Perception

Perceived as a small, dedicated business providing high-quality, specialized pet accessories, particularly within its local Montreal area and online customer base.

Copy Examples

• •Headline: Adventure-Proof Gear for Your Four-Legged Explorer. ✨ Design a custom Biothane collar today that’s as unique as your pup!
• •Social Media Post (with image of a dog wearing their gear on a hike): Muddy paws, happy hearts! 🐾 Our Biothane leashes and collars are designed for dogs who live for adventure. Easy to clean, incredibly durable, and always stylish. What’s your dog’s next big escapade? #OromeOfficiel #DogAdventureGear #HandmadeWithLove #Biothane
• •Product Description Snippet (for a customizable harness): Tailor-made comfort for your best friend! Our Y-shaped Biothane harnesses are crafted to your dog’s exact measurements, ensuring freedom of movement and all-day comfort. Because every adventure should be a joy, not a pain in the neck (literally!).
• •Email Subject Line: 🐾 Spoil Your Adventurous Pup with Custom Oromë Gear!
• •Website Banner: Handmade in Montreal, Loved by Adventurous Dogs Everywhere. ❤️ Explore Our Custom Biothane Collection – Built for Life’s Greatest Adventures!