Brand Tone

Community-focused and Welcoming, Supportive and Inclusive, Engaging and Experiential, Passionate and Expressive, Artistically Curated and Quality-conscious

Brand Values

• •Community Engagement
• •Support for Artists
• •Diversity and Social Consciousness
• •Authenticity and Craftsmanship
• •Emotional Connection and Healing through Art
• •Accessibility and Inclusivity

Best Practices

• •Emphasize 'Community' and 'Connection': Consistently use words and phrases that highlight the gallery as a gathering place and a hub for art lovers and artists alike. (e.g., 'join us,' 'together,' 'our community,' 'connect with').
• •Showcase Artist Support and Diversity: Regularly feature artists (both emerging and established) and highlight the diversity of styles, backgrounds, and a range of voices presented in the gallery.
• •Maintain a Warm, Welcoming, and Inclusive Voice: Write as if you are personally inviting the reader into a friendly and accessible space. Avoid overly academic or exclusive art jargon. Use inviting language like 'explore,' 'discover,' 'experience,' 'welcome.'
• •Highlight the Experiential Aspect: Focus on what visitors will feel and experience, not just what they will see. Mention the 'uplifting nature,' 'healing connection,' 'vibrant atmosphere,' and sensory details of events (e.g., live music, refreshments).
• •Be Authentic and Passionate: Let genuine enthusiasm for the art and the artists shine through. Use descriptive and evocative language when talking about artwork and exhibitions, reflecting the 'emotionally charged' and 'visceral' nature of the art often showcased.

Social Perception

Usher Gallery is perceived as a vibrant and integral part of Petaluma's local arts scene. It's seen as a place that not only sells art but also cultivates an experience and a community. The gallery is recognized for its support of local and diverse artists and for hosting engaging events that often combine art with music and social interaction. It appears to be well-regarded by local media and organizations, featuring regularly in event listings and cultural highlights. The emphasis on 'healing,' 'vulnerability,' and 'social consciousness' in their featured art suggests a perception of the gallery as a thoughtful and contemporary space.

Copy Examples

• •Headline: Discover Your Next Favorite Artist. Feel the Connection. Body: At Usher Gallery, we're more than just walls with art; we're a home for local creativity and diverse voices. Join us in downtown Petaluma for an uplifting experience where every piece tells a story and community thrives. Explore unique, handcrafted works that speak to the heart. Call to Action: Visit Usher Gallery – Where art meets community.
• •Headline: Art That Moves You. A Community That Welcomes You. Body: Step into Usher Gallery and experience the vibrant pulse of Petaluma's art scene. Our curated collection features emotionally rich pieces from emerging and established artists. Come for the stunning visuals, stay for the warm atmosphere and engaging events. Call to Action: Find upcoming exhibitions and events on our website!
• •Headline: Beyond the Canvas: Experience Art, Together. Body: Usher Gallery invites you to connect—with art, with artists, and with fellow art lovers. From lively opening receptions with music to intimate artist talks, we're fostering a space where creativity flourishes and everyone is welcome. Discover handcrafted treasures and support our diverse artistic community. Call to Action: Follow us on [Social Media Link] for daily inspiration!
• •Headline: Handcrafted. Heartfelt. Uniquely Petaluma. Body: Looking for something special? Usher Gallery offers a thoughtfully curated selection of artist-made jewelry, pottery, paintings, and more, reflecting our values of diversity and social consciousness. Each piece is a testament to local talent and the power of handmade. Call to Action: Shop local, support artists. Visit us today!
• •Headline: Your Weekly Dose of Art & Soul. Body: Usher Gallery is your downtown Petaluma destination for a powerful, uplifting art experience. Explore evocative exhibitions, meet the artists shaping our cultural landscape, and find that perfect piece that resonates with you. Because art is for everyone. Call to Action: Check out our events calendar – there’s always something new to discover!