Brand Tone

professional, specialized, and service-oriented

Brand Values

• •Quality
• •Comprehensive Supply & Availability
• •Customer Service
• •Specialization & Expertise

Best Practices

• •Always write with the professional wellsite geologist or mud logging expert in mind. Use clear, precise language and industry-standard terminology they understand. Avoid overly simplistic explanations or, conversely, unnecessary jargon not pertinent to the products.
• •Highlight how the products meet the specific needs and challenges of the profession (e.g., "immediate delivery," "complete line," "quality"). Emphasize the reliability that comes with experience (established in 1984).
• •Keep the tone knowledgeable, straightforward, and helpful. While "Ask for Bruce" adds a personal touch, the overall communication should remain professional and avoid overly casual language, humor, or hype.
• •Consistently reinforce that US Geo Supply is a specialist in this niche. This can be done by referencing specific product categories and their applications in wellsite geology and mud logging.
• •While social media is currently underutilized, any future content there, along with website copy, email communications, and product descriptions, should reflect the same professional, service-oriented, and specialized tone. Develop a simple style guide if multiple people are creating content.

Social Perception

a long-standing, focused supplier within the geological and mud-logging field, primarily serving a professional clientele through direct contact and its website, with a minimal current social media footprint

Copy Examples

• •Expertly Equipped for the Wellsite. Since 1984, US Geo Supply has been the trusted source for professional wellsite geologists and mud logging companies. Find your complete range of specialized tools and equipment, ready for immediate delivery. Quality guaranteed.
• •Your One-Stop Shop for Mud Logging Success. Don't let equipment delays slow you down. US Geo Supply stocks a comprehensive line of mud logging essentials, from gas traps to sieves. Need something specific? We have rapid access to ensure you're always prepared.
• •Decades of Dedication to Geologists. At US Geo Supply, we understand the demands of your work. That's why we offer top-quality geologist supplies backed by responsive customer service. Have a question? Ask for Bruce – we're here to help.
• •Precision Tools, Readily Available. From optical microscopes to rock hammers, US Geo Supply provides the precision instruments you need for accurate analysis. Explore our extensive catalog and benefit from our 30-day money-back guarantee.
• •Equip Your Next Project with Confidence. US Geo Supply: Providing a complete line of wellsite geologist tools and mud logging equipment. We ensure you have the right supplies, right when you need them. Call us today to discuss your requirements.