Brand Tone

Elegant, Aspirational, and Evocative

Brand Values

• •Quality
• •Storytelling/Heritage (especially for Zaref Atool)
• •Elegance/Sophistication
• •Customer Experience
• •Resilience/Hope (for Zaref Atool)

Best Practices

• •Develop a Clear Brand Voice Document: Define your core tone (e.g., "Elegant & Evocative," "Aspirational yet Accessible") and list keywords, phrases to use, and phrases to avoid. Share this with anyone creating content.
• •Emphasize Sensory Language: Perfume is about scent and emotion. Use vivid, descriptive words that appeal to the senses (smell, touch, sight) and evoke feelings (confidence, allure, nostalgia, serenity).
• •Tell a Story: Connect your fragrances to narratives, whether it's the origin of the ingredients, the inspiration behind a blend, or the feeling it evokes. This creates a deeper connection than just listing notes.
• •Maintain Visual Consistency: Ensure your copy is always paired with visuals (images, videos) that reflect the same elegant and aspirational tone. The aesthetic of your content speaks as loudly as the words.
• •Engage Authentically: When interacting with customers online, maintain the established brand tone. Respond to inquiries and feedback with grace and sophistication, reinforcing the brand's values.

Social Perception

Positive & Curious (for usezarifbr): Engagement on Brazilian social media suggests customers are attracted to the perceived quality and exclusivity of the perfumes. There's interest in trying the products, and those who have seem satisfied.

Copy Examples

• •Headline: Zarif Perfumes: Unveil Your Essence. Body: More than a fragrance, it's a signature. Crafted with the finest imported essences, each Zarif perfume tells a story of elegance and allure. Discover the scent that speaks to you.
• •Headline: The Art of Lasting Impression. Body: Experience the enduring luxury of Zarif. Our high-concentration Parfums are designed to captivate and linger, leaving a trail of sophistication wherever you go.
• •Headline: Journey Through Scent. Body: Let Zarif transport you. From the spice-laden souks to blooming gardens, our fragrances are an invitation to explore a world of olfactory wonder. Find your escape. (This leans into the "Zaref Atool" storytelling approach).
• •Headline: Elegance, Bottled. Body: Zarif Perfumes. For those who appreciate the finer things. Indulge in a collection that blends timeless tradition with modern sophistication. Your new ritual awaits.
• •Headline: Dare to be Unforgettable. Body: With Zarif, make more than an entrance—make a statement. Our unique blends are crafted for confidence and designed to be remembered. What will your Zarif story be?