Brand Tone

Thoughtful & Purposeful, Passionate & Design-Centric, Human-Centric & Respectful, Contemporary & Simple, Slightly Provocative/Challenging

Brand Values

• •Design Excellence & Innovation
• •Usefulness & Functionality
• •Quality & Craftsmanship
• •Improving Lives (Beautification & Respect)
• •Humanity & Connection
• •Simplicity & Modernity

Best Practices

• •Develop a Core Messaging Guide
• •Emphasize Thoughtful Design
• •Highlight the Why Behind Products
• •Maintain a Balance of Professionalism and Warmth
• •Tell the Story (Subtly and Overtly)

Social Perception

Positions itself as design-led and thoughtful. The name itself, "Us et Coutumes," is distinctive and could be memorable, though its French origin might imply a niche or more upscale positioning to an English-speaking audience.

Copy Examples

• •Headline: Beyond Furniture. Design for Life's Moments. Body: At Us et Coutumes, we believe your space should reflect you and support the way you live. Discover mindfully designed accent furniture, crafted from solid wood and finished with our signature colors, to bring beauty and thoughtful function into your everyday.
• •Product Focus (e.g., for their B3 entryway bench): More Than an Entry. A Daily Welcome. Body: The B3 Bench: where considered design meets everyday utility. Crafted to simplify your arrivals and departures, it’s a piece that understands your routine. Flat-packed for mindful delivery, ready to become part of your home's story.
• •Brand Story Snippet: Challenging Convention, Crafting Comfort. Body: "Us et Coutumes" – usages and customs. We chose our name as a reminder: to think differently about the objects that fill our lives. Founded by designers, driven by a passion to create furniture that not only serves, but also inspires and respects your way of life.
• •Sustainability/Material Focus (Implied): Crafted with Care. Designed for Keeps. Body: We select natural solid woods and develop our unique lacquered finishes with intention. Our commitment is to furniture that not only looks beautiful but is also made to integrate seamlessly and lastingly into your environment.
• •Call to Action/Ethos: Shape Your Space. Enhance Your Life. Body: Explore the Us et Coutumes collection and find pieces that resonate with your vision for a more beautiful, thoughtful, and respected living environment. Design that makes a meaningful impact, every day.