Brand Tone

Direct and Informative, Reassuring and Trustworthy, Benefit-Oriented

Brand Values

• •Customer Satisfaction
• •Trust and Security
• •Quality and Authenticity
• •Efficiency and Reliability
• •Accessibility

Best Practices

• •Prioritize clarity and directness in all communications.
• •Emphasize benefits to the customer (fast delivery, easy returns, etc.).
• •Incorporate trust signals (secure payment, verified seals) prominently.
• •Use action-oriented language, especially in product descriptions.
• •Maintain a consistent voice across all channels (website, email, social media).

Social Perception

A trustworthy and reliable brand that prioritizes customer satisfaction and offers quality, authentic products with efficient service.

Copy Examples

• •Produto Original: Qualidade e autenticidade garantidas.
• •Entrega Rápida: Receba seus óculos de sol em tempo recorde.
• •Devolução Fácil: Sem complicações, sua satisfação é nossa prioridade.
• •Suporte 24/7: Estamos sempre à disposição para ajudar.
• •Pagamento Seguro: Compre com total tranquilidade e segurança.