Brand Tone

Creative, Youthful, and Culturally Rooted

Brand Values

• •Brazilian Cultural Celebration: A core value is the promotion and celebration of Brazilian culture and folklore through their designs.
• •Creativity and Originality: The unique designs and artistic approach suggest a high value placed on creativity.
• •Accessibility/Relatability: The informal language used in some product descriptions and the focus on street fashion point towards a desire to be relatable and accessible to their target audience.
• •Authenticity: By focusing on local legends and cultural elements, they project a sense of authenticity.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Inverso's tone (Creative, Youthful, Culturally Rooted, Informal, Authentic), including preferred vocabulary, level of formality, and use of humor or cultural references.
• •Immerse in Brazilian Culture and Slang: Continuously engage with current Brazilian youth culture, slang, and ways of expression to keep the language fresh and authentic, ensuring it resonates with the target audience. The tagline "Do Brasil para o Brazil" already hints at this.
• •Storytelling Around Folklore: Consistently weave narratives and interesting facts about the Brazilian legends featured in the designs into product descriptions, social media posts, and blog content. This reinforces the "Culturally Rooted" aspect.
• •Visual and Textual Harmony: Ensure the visual elements (photos, videos, graphics) on all platforms align with the youthful, creative, and culturally rich tone of the copy.
• •Engage Authentically: When interacting with customers on social media or through customer service, maintain the established brand tone. Respond in a friendly, approachable, and culturally aware manner.

Social Perception

Customers likely perceive Inverso as a brand that is proud of Brazilian heritage and offers unique, artistic apparel that allows for self-expression. The designs are distinctive and serve as conversation starters. The brand is perceived as one that connects with its audience through shared cultural understanding and a modern, street-style aesthetic.

Copy Examples

• •Instagram Post (showcasing a new t-shirt with a Curupira design): "Unleash the guardian of the forests! 🌳 Our new Curupira tee is here to add some legendary protection and style to your everyday. Dare to wear the myth? #UseInverso #LendasBrasileiras #StreetStyleBrasil #Curupira"
• •TikTok Video (short, energetic video showing different people wearing Inverso bags in urban settings): "Your city. Your vibe. Your Inverso. 🎒 Brazilian legends on the streets. What story will you carry today? #UseInverso #BrazilianVibes #StreetwearFashion #FolcloreUrbano"
• •Product Description (for a "Saci" themed item): "He's tricky, he's iconic, he's Saci! This piece is more than just fabric; it's a tribute to one of Brazil's most beloved folkloric characters. Get ready to jump into style and maybe cause a little mischief. 😉 #UseInverso #SaciPerere #CulturaBrasileira #ModaComHistoria"
• •Pinterest Pin (mood board style featuring products alongside images of Brazilian landscapes and cultural festivals): "Inverso: Weaving the threads of Brazilian soul into every design. From folklore to fashion, carry a piece of Brazil with you. 🇧🇷✨ #UseInverso #BrazilianCulture #FashionInspo #ArtToWear #DoBrasilParaOBrazil"
• •Website Banner (for a new collection release): "NEW DROP! 🔥 Dive deeper into Brazilian legends. The [Collection Name] is ALIVE! Shop now and wear the magic. #UseInverso #NewCollection #BrazilianMyths #StreetFashion"